Facebook

As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. [...]
By MakalaArce • November 29, 2017
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health CareLearn more about the series. The oncologist was so angry he was shaking. How had his photo [...]
By Cynthia Floyd Manley • November 24, 2017
Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event [...]
By Taryn Offenbacher, Senior Communications Specialist • November 17, 2017
Have you noticed some Facebook Pages have a Locations tab? That’s usually because each location (child) of the main company (parent) also has a Facebook Page. If you have many locations, such as doctors’ offices, hospitals, clinic buildings, and more, that’s a LOT of pages to manage! Take Starbucks, for [...]
By Audrey Laine Seymour • November 14, 2017
Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here's what you need to know about the change from Targeting [...]
By MakalaArce • October 26, 2017
Email has enabled us to communicate much more quickly than we could a generation ago. In the workplace it's the default mode of communication. Unfortunately the volume of even non-spam messages can be overwhelming, with notifications from many social networking sites contributing to the reduced signal-to-noise ratio. Last night [...]
By Lee Aase • July 20, 2017
Using social media effectively can help you establish yourself as a thought leader while also promoting your organization. But getting started and staying active on social media can be daunting. In this post I’ll show you how you can spend just 30 minutes each week curating content and have [...]
By Audrey Laine Seymour • June 15, 2017