Items Tagged ‘Facebook’

November 24, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley cynthiamanley

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer Center even on Facebook? “No […]

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Tags: #FlashbackFriday, #TimelessWisdom, Community Development, Facebook, General, Platforms, strategy, Tactics & Best Practices


November 17, 2017

Bots and Trolls and What They Mean for You

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event and, second, social media will forever […]

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Tags: bots, Facebook, Social Media, trolls, Twitter


November 14, 2017

How To Create a Custom Facebook Tab for Your Locations

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

Have you noticed some Facebook Pages have a Locations tab? That’s usually because each location (child) of the main company (parent) also has a Facebook Page. If you have many locations, such as doctors’ offices, hospitals, clinic buildings, and more, that’s a LOT of pages to manage! Take Starbucks, for example. There is a way […]

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Tags: Facebook, Facebook tabs, Locations, Social Media, Woobox


October 26, 2017

Facebook Feature: From Targeting to Preferred Audience

By MakalaArce MakalaArce

Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here’s what you need to know about the change from Targeting to Preferred Audience. Formerly, Facebook […]

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Tags: audience optimization, Facebook, interest tag, Makala Arce, Mayo Clinic, pathology case, preferred audience, Social Media, targeting


July 20, 2017

Reduce Email Overload by Managing Notifications

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Email has enabled us to communicate much more quickly than we could a generation ago. In the workplace it’s the default mode of communication. Unfortunately the volume of even non-spam messages can be overwhelming, with notifications from many social networking sites contributing to the reduced signal-to-noise ratio. Last night I received a message from a colleague […]

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Tags: Facebook, Twitter, Yammer


June 15, 2017

Finding Time (and Content) for Social Media Sharing

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

Using social media effectively can help you establish yourself as a thought leader while also promoting your organization. But getting started and staying active on social media can be daunting. In this post I’ll show you how you can spend just 30 minutes each week curating content and have at least one post per day on the […]

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Tags: Facebook, LinkedIn, Sharing Mayo Clinic, Twitter


June 2, 2017

Successful Posts Despite Few Likes, Comments, and Shares

By MakalaArce MakalaArce

Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, many people don’t know to […]

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Tags: Analytics, Clicks, Data, Engagements, Facebook, Makala Arce, Mayo Clinic, Measurement, metrics


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