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In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some [...]
By Marie Ennis-O'Connor • February 27, 2018
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact. Every good plan starts with an assessment of your current situation. Particularly if you’re working [...]
By Marie Ennis-O'Connor • February 23, 2018
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is [...]
By Audrey Laine Seymour • January 26, 2018
In the webinar “4 Steps to Creating a Sustainable Content Calendar” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. Step 1: Review Analytics We started with analytics because these metrics will help you identify what [...]
By Taryn Offenbacher, Senior Communications Specialist • January 23, 2018
I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. [...]
By Kimberly Dorris • December 28, 2017
Over the last few months, have you been missing the ability to edit the metadata brought over when posting a link to Facebook? This has been a challenge for many brands, and Facebook rolled out a work-around for brand links called Domain Verification. You are able to claim [...]
By MakalaArce • December 20, 2017
We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from [...]
By MakalaArce • December 19, 2017