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Christy Owenby will present "Instagram, Twitter, Facebook, LinkedIn Advertising – Become an Expert" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Christy and other expert speakers, please join us!

Social media has [...]

By Christy Owenby • August 26, 2019
For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It [...]
By MakalaArce • November 19, 2018
A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the [...]
By MakalaArce • October 26, 2018
Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be [...]
By MakalaArce • October 12, 2018
It's not news to anyone working professionally in social media that organic reach for brands has been declining for several years. Whereas previously a large percentage of Facebook or Twitter followers would see any particular post on a brand page or account, today that reach has declined to something in [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • May 22, 2018
I’ve got a bone to pick with Facebook. Listen, Zuck, you want to push for-profit brands to advertise in order to increase their visibility on the platform? Fine. You need to make money, I get it. But forcing nonprofits to advertise their Pages in order to attract donors? Do [...]
By Kristine (KS) Austin • May 9, 2018
There are a lot of options to choose when you embark on social media advertising. We're not even talking about Facebook vs. LinkedIn (though we wrote a blog post on that, too) but the countless options within each platform. To help navigate the basics, Cindy Elliott, a Senior Marketing [...]
By Taryn Offenbacher, Senior Communications Specialist • March 28, 2018