Items Tagged ‘Facebook’

November 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce MakalaArce

For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less big picture and instead show […]

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Tags: advertising, Facebook, LinkedIn, Makala Arce, metrics, Susannah Fox, Twitter


October 26, 2018

Including Links in the Text of Facebook Article Posts

By MakalaArce MakalaArce

A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the article. Would they benefit from […]

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Tags: Clicks, Facebook, link, Makala Arce, metrics, text


October 12, 2018

Narrowing Facebook Audience Can Increase Costs

By MakalaArce MakalaArce

Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be paying more to do so […]

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Tags: advertisements, advertising, audience, boost, click, cost, Facebook, Makala Arce, metrics, reach, share


May 22, 2018

Developing a Patient and Staff Social Advocacy Platform

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

It’s not news to anyone working professionally in social media that organic reach for brands has been declining for several years. Whereas previously a large percentage of Facebook or Twitter followers would see any particular post on a brand page or account, today that reach has declined to something in the 1-3 percent range. Great […]

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Tags: employee advocacy, Facebook, patient advocacy, Twitter


May 9, 2018

3 Tips For Increasing Engagement with Facebook

By Kristine (KS) Austin ksaustin

I’ve got a bone to pick with Facebook. Listen, Zuck, you want to push for-profit brands to advertise in order to increase their visibility on the platform? Fine. You need to make money, I get it. But forcing nonprofits to advertise their Pages in order to attract donors? Do you see the problem here? I […]

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Tags: content marketing, Facebook, staff engagement, video


March 28, 2018

2018 Advertising Features Explained

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

There are a lot of options to choose when you embark on social media advertising. We’re not even talking about Facebook vs. LinkedIn (though we wrote a blog post on that, too) but the countless options within each platform. To help navigate the basics, Cindy Elliott, a Senior Marketing Specialist on our team, offered some guidance, which we […]

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Tags: advertising, digital ads, Facebook, Instagram, marketing


February 27, 2018

A 5-Point Guide to Choosing the Right Social Channel for Your Campaign

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some preparatory research. In previous posts, I […]

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Tags: Analytics, audience, Facebook, listening, Pinterest, Platforms, segmentation, strategy, Twitter


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