Items Tagged ‘employee advocacy’

May 31, 2018

Maintain Your Social Media Presence in 10 minutes a Week

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Mayo Clinic’s social media advocacy platforms obviously are good for increasing Mayo’s visibility online. But what’s in it for you as a user? If you’re a Mayo booster—whether as a grateful patient or a member of the professional or allied health staff—supporting Mayo Clinic in its mission is gratifying and may be motivation enough. Or […]

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Tags: Advocacy, Buffer, employee advocacy, patient advocacy, Twitter


May 24, 2018

Using Mayo Clinic’s Advocacy Platform

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Through Mayo Clinic’s new social media advocacy program we make it easy for both patients and staff to share helpful news and interesting stories related to Mayo Clinic with their online connections. In the Champions Newsfeed that is part of the Mayo Clinic Champions program on our Mayo Clinic Connect patient community, we gather interesting […]

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Tags: employee advocacy, patient advocacy


May 22, 2018

Developing a Patient and Staff Social Advocacy Platform

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

It’s not news to anyone working professionally in social media that organic reach for brands has been declining for several years. Whereas previously a large percentage of Facebook or Twitter followers would see any particular post on a brand page or account, today that reach has declined to something in the 1-3 percent range. Great […]

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Tags: employee advocacy, Facebook, patient advocacy, Twitter


April 22, 2016

Can Employee Advocacy Overcome the Drop in Organic Facebook Reach?

By Dan Hinmon, MCSMN Director DanHinmon

Have you noticed a significant drop in organic Facebook reach? “We did,” says Erik Bergstrom, eBusiness Manager at Dental Associates. “As a result, we knew it was important to explore new ways of delivering our message on Facebook and beyond.” So Erik began investigating an employee advocacy program as a possible solution. The result? A […]

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Tags: Elizabeth Harty, employee advocacy, Erik Bergstrom


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