employee advocacy

Mayo Clinic's social media advocacy platforms obviously are good for increasing Mayo's visibility online. But what's in it for you as a user? If you're a Mayo booster—whether as a grateful patient or a member of the professional or allied health staff—supporting Mayo Clinic in [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • May 31, 2018
Through Mayo Clinic's new social media advocacy program we make it easy for both patients and staff to share helpful news and interesting stories related to Mayo Clinic with their online connections. In the Champions Newsfeed that is part of the Mayo Clinic [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • May 24, 2018
It's not news to anyone working professionally in social media that organic reach for brands has been declining for several years. Whereas previously a large percentage of Facebook or Twitter followers would see any particular post on a brand page or account, today that reach has declined to something in [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • May 22, 2018
Have you noticed a significant drop in organic Facebook reach? “We did,” says Erik Bergstrom, eBusiness Manager at Dental Associates. “As a result, we knew it was important to explore new ways of delivering our message on Facebook and beyond.” So Erik began investigating an employee [...]
By Dan Hinmon, MCSMN Director • April 22, 2016