Items Tagged ‘Content strategy’

August 22, 2018

7 Tools To Find Inspiration For Your Headlines

By Marie Ennis-O'Connor MarieEnnisOConnor

Marie Ennis-O’Connor will present “Creating Must-Read Headlines and Compelling Content for Social Media” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! Your headline is the first (perhaps only) impression you make on a prospective reader. And yet many content creators treat their titles as […]

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Tags: Content strategy, headlines, Marie Ennis-O'Connor


August 21, 2018

Write Better Headlines With These 9 Winning Formulas

By Marie Ennis-O'Connor MarieEnnisOConnor

Marie Ennis-O’Connor will present “Creating Must-Read Headlines and Compelling Content for Social Media” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! “The purpose of a title is to get potential readers to read the first line of your content.” – David Ogilvy David Ogilvy, […]

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Tags: Content strategy, headlines, Marie Ennis-O'Connor


March 8, 2018

Ten Keys To Creating Viral Content For Your Next Campaign

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  In previous posts, I shared a process for conducting a social media audit, advice on getting to know your audience better,  a […]

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Tags: content marketing, Content strategy, marketing, viral


January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices


January 25, 2018

Prioritizing Content to Create a Sustainable Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics and the second step is to identify brand priorities. Step 3: Pencil It In Plan Priority Content First. […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar


November 21, 2017

Thanksgiving Campaign: Mixing Content Strategy & the Engagement Ladder

By Melissa Bear, Champions Director mbear

It happens to us all, right? A social media idea is suggested, it’s got some legs but is a bit tricky to implement. You want to make this idea work, but there’s some serious thinking to be done on how to execute it effectively and on-brand. This was the story of our Thanksgiving social media […]

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Tags: attitudeofgratitude, Content strategy, holiday campaigns, seasonal campaigns, Social Media, Thanksgiving


May 1, 2017

Gone Fishin’

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

As we move into summer, you may be thinking about spending some time on the water. Here in Florida, that means a lot of people are going fishing. I was talking with my colleague, Adam Thompson, recently when he shared a story with me. Adam has two sons, and they once told him they wanted […]

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Tags: Content strategy


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