Content strategy

Marie Ennis-O'Connor will present "Creating Must-Read Headlines and Compelling Content for Social Media" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! Your headline is the first (perhaps only) impression you make on a [...]
By Marie Ennis-O'Connor • August 22, 2018
Marie Ennis-O'Connor will present "Creating Must-Read Headlines and Compelling Content for Social Media" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! “The purpose of a title is to get potential readers to read [...]
By Marie Ennis-O'Connor • August 21, 2018
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  In previous posts, I shared a process for conducting a social media audit, advice on [...]
By Marie Ennis-O'Connor • March 8, 2018
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is [...]
By Audrey Laine Seymour, Senior Communications Specialist • January 26, 2018
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics and the second step is to identify brand priorities. Step [...]
By Taryn Offenbacher, Senior Communications Specialist • January 25, 2018
It happens to us all, right? A social media idea is suggested, it’s got some legs but is a bit tricky to implement. You want to make this idea work, but there’s some serious thinking to be done on how to execute it effectively and on-brand. This was the [...]
By Melissa Bear, Champions Director • November 21, 2017
As we move into summer, you may be thinking about spending some time on the water. Here in Florida, that means a lot of people are going fishing. I was talking with my colleague, Adam Thompson, recently when he shared a story with me. Adam has [...]
By Audrey Laine Seymour, Senior Communications Specialist • May 1, 2017