Items Tagged ‘content calendar’

May 2, 2019

Summer Holidays and Awareness Events For Your Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

As your summer vacation plans inch closer, get ahead of your content calendar by planning for the following holidays, events, and awareness months. Please note: the items listed below are a select sampling of events, not a comprehensive guide. We encourage you to consider the holidays and awareness months that are significant to your audience […]

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Tags: content calendar


January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices


January 25, 2018

Prioritizing Content to Create a Sustainable Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics and the second step is to identify brand priorities. Step 3: Pencil It In Plan Priority Content First. […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar


January 24, 2018

Identifying Brand Priorities to Create a Sustainable Content Calendar

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items penciled in on your content […]

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Tags: content calendar, content marketing, editorial calendar, Platforms, Software, strategy, Tactics & Best Practices


January 23, 2018

How to Use Analytics to Create a Sustainable Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In the webinar “4 Steps to Creating a Sustainable Content Calendar” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. Step 1: Review Analytics We started with analytics because these metrics will help you identify what worked, what didn’t, and where to invest your […]

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Tags: content calendar, content marketing, editorial calendar, Facebook, Instagram, Twitter


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