Items Tagged ‘content calendar’

January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices


January 25, 2018

Prioritizing Content to Create a Sustainable Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics and the second step is to identify brand priorities. Step 3: Pencil It In Plan Priority Content First. […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar


January 24, 2018

Identifying Brand Priorities to Create a Sustainable Content Calendar

By Audrey Laine Seymour, Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items penciled in on your content […]

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Tags: content calendar, content marketing, editorial calendar, Platforms, Software, strategy, Tactics & Best Practices


January 23, 2018

How to Use Analytics to Create a Sustainable Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In the webinar “4 Steps to Creating a Sustainable Content Calendar” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. Step 1: Review Analytics We started with analytics because these metrics will help you identify what worked, what didn’t, and where to invest your […]

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Tags: content calendar, content marketing, editorial calendar, Facebook, Instagram, Twitter


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