colorectal cancer

Mayo Clinic is again cooperating with national partners to save lives by promoting colorectal cancer awareness, screening and prevention. For the last five years the campaign slogan was “80% by 2018” (or #80by2018 in hashtag formulation.) It was based on the reality that fewer than 70 [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • February 21, 2019
This March, Mayo Clinic launched the Colorectal Cancer Expert Q&A Series—a daily video answering one colorectal cancer question. This idea (like many great ideas) started as a casual discussion carefully recorded on a napkin. The request seemed simple: release 31, :31-second videos, one to correspond with [...]
By Taryn Offenbacher, Senior Communications Specialist • March 30, 2018
Colorectal Cancer is perhaps the best example of a disease that is in what I've called The Golden Triangle of Health Care Social Media. Those diseases meet three criteria:
  1. They're deadly.
  2. They're highly treatable or even preventable.
  3. Medically recommended screening or prevention techniques [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • February 28, 2018
Raising awareness of the need for colorectal cancer screening fits squarely in the center of the Golden Triangle of Health Care Social Media because
  • It relates to a serious disease, the second-leading cause of U.S. cancer deaths
  • It is one of the most preventable and treatable [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • February 16, 2017
Here’s an opportunity to enhance your editorial calendar while also putting social media to one of its most valuable purposes. All diseases are bad, and increasing awareness of them is generally a good thing, although medical students' disease indicates that isn’t always the case. But some diseases are [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • February 13, 2017
In keeping with our colorectal cancer awareness efforts, we hosted a conversation yesterday with Mayo Clinic surgeon Heidi Nelson, M.D. on Facebook Live. Here it is, in case you missed it: (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • March 23, 2016