February 21, 2019
Join the 80% in Every Community Colorectal Cancer Awareness Campaign!
By Lee Aase, Director, Mayo Clinic Social Media Network 
Mayo Clinic is again cooperating with national partners to save lives by promoting colorectal cancer awareness, screening and prevention. For the last five years the campaign slogan was “80% by 2018” (or #80by2018 in hashtag formulation.) It was based on the reality that fewer than 70 percent of U.S. adults were up-to-date with recommended colorectal […]
Tags: colorectal cancer
March 30, 2018
How We Published 31 Videos in 31 Days: Behind the Scenes of the Colorectal Cancer Expert Series
By Taryn Offenbacher, Senior Communications Specialist 
This March, Mayo Clinic launched the Colorectal Cancer Expert Q&A Series—a daily video answering one colorectal cancer question. This idea (like many great ideas) started as a casual discussion carefully recorded on a napkin. The request seemed simple: release 31, :31-second videos, one to correspond with each day in March, discussing basic colorectal cancer facts. […]
Tags: campaign, colorectal cancer, CRC, video
February 28, 2018
Driving toward 80 Percent Screening for Colorectal Cancer
By Lee Aase, Director, Mayo Clinic Social Media Network
Colorectal Cancer is perhaps the best example of a disease that is in what I’ve called The Golden Triangle of Health Care Social Media. Those diseases meet three criteria: They’re deadly. They’re highly treatable or even preventable. Medically recommended screening or prevention techniques are underutilized. Colorectal Cancer fits all three: It’s the second leading cause […]
Tags: #80by2018, colon cancer, colorectal cancer
February 16, 2017
Join the Countdown to 2018 Colorectal Cancer Coalition
By Lee Aase, Director, Mayo Clinic Social Media Network
Raising awareness of the need for colorectal cancer screening fits squarely in the center of the Golden Triangle of Health Care Social Media because It relates to a serious disease, the second-leading cause of U.S. cancer deaths It is one of the most preventable and treatable cancers with proper screening, and Many people who should be […]
Tags: colon cancer, colorectal cancer
February 13, 2017
The Golden Triangle of Health Care Social Media
By Lee Aase, Director, Mayo Clinic Social Media Network
Here’s an opportunity to enhance your editorial calendar while also putting social media to one of its most valuable purposes. All diseases are bad, and increasing awareness of them is generally a good thing, although medical students’ disease indicates that isn’t always the case. But some diseases are especially appropriate for social media interventions. What I’m calling “The […]
Tags: #80by2018, #CRCCountdown, colorectal cancer
March 23, 2016
A Colorectal Cancer Conversation on Facebook Live
By Lee Aase, Director, Mayo Clinic Social Media Network
In keeping with our colorectal cancer awareness efforts, we hosted a conversation yesterday with Mayo Clinic surgeon Heidi Nelson, M.D. on Facebook Live. Here it is, in case you missed it: Mayo Clinic expert shares 5 things to know about #colorectalcancer Posted by Mayo Clinic on Tuesday, March 22, 2016 Because the Facebook embedded player […]
Tags: colorectal cancer, Facebook Live