Items Tagged ‘clinical trials’

August 13, 2018

Medical Research on Social Media: What and When to Post

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers feel comfortable using social media to […]

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Tags: clinical trials, IRB, medical research, recruitment, research, Twitter


April 11, 2017

How Will Your Audience Receive Your Campaign? Real Life Perspectives From A Patient and A Provider

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In 2014, Monroe Carell Jr. Children’s Hospital at Vanderbilt released an ad campaign that tugged at the heartstrings of parents and inspired confidence in their brand. It would eventually be featured on traditional and social media and win multiple advertising awards. It also brought together two members of the External Advisory Board of the Mayo Clinic […]

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Tags: advertising, clinical trials, issues management


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