Items Tagged ‘campaign’

March 30, 2018

How We Published 31 Videos in 31 Days: Behind the Scenes of the Colorectal Cancer Expert Series

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

This March, Mayo Clinic launched the Colorectal Cancer Expert Q&A Series—a daily video answering one colorectal cancer question. This idea (like many great ideas) started as a casual discussion carefully recorded on a napkin. The request seemed simple: release 31, :31-second videos, one to correspond with each day in March, discussing basic colorectal cancer facts. […]

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Tags: campaign, colorectal cancer, CRC, video


February 23, 2018

How to Conduct a Social Media Audit

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact. Every good plan starts with an assessment of your current situation. Particularly if you’re working on a small team with tight budgets […]

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Tags: campaign, Facebook, Google Analytics, social media audit, Twitter


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