Items Tagged ‘blogging’

May 23, 2018

From SMUG to Sharing Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

As described in a previous post, my experimentation with a personal blog using wordpress.com beginning in July 2006 helped me get familiar with the technology and see for myself how we might use it on Mayo Clinic’s behalf. I also got a taste of the search engine optimization (SEO) benefits of blogging when visits to my […]

View full entry

Tags: #MayoClinicDNA, blogging


May 14, 2018

Getting Mayo Clinic into Blogging

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

After our “proceed until apprehended” podcast experiment in 2005, our Mayo Clinic Division of Communications set up a cross-functional task force to define Mayo’s approach to the proliferation of “New Media.” We weren’t even really thinking social media at the time. That task force concluded in July of 2016 with recommendations I’ve previously recounted, namely […]

View full entry

Tags: blogging


November 17, 2017

Building Relationships on YouTube

By Susanna H. French susannafrench

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Our four most-viewed videos are not the compelling patient stories most likely to end up shared on Facebook or talked about over dinner. They’re didactic […]

View full entry

Tags: #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


November 10, 2017

Health Care Blogging is Alive and Well

By Christian Sinclair christiansinclair

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Some have declared blogs dead in the age of short-form communication platforms like Twitter, but if you really look closely, many tweets and Facebook posts […]

View full entry

Tags: #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


November 3, 2017

Why Blogging Matters for Physicians

By Mike Sevilla, MD drmikesevilla

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Patients seem to be highlighting the value of social media for physicians and providers. Every day patients bring in printouts from Internet sites and ask […]

View full entry

Tags: & Tools, #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


October 20, 2017

Humanize Your Hospital by Blogging

By Dan Hinmon, MCSMN Director DanHinmon

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. In Search of Excellence author and renowned business consultant Tom Peters says, No single thing in the last fifteen years professionally has been more important […]

View full entry

Tags: #FlashbackFriday, #TimelessWisdom, blogging


October 13, 2017

Blogging Gives Patients Freedom of the Press— and That’s Freedom to Be Heard

By ePatientDave epatientdave

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. American journalist A. J. Liebling famously said, “Freedom of the press is guaranteed only to those who own one.” Blogging gives you one. It’s not […]

View full entry

Tags: #FlashbackFriday, #TimelessWisdom, blogging


© Mayo Clinic Social Media Network. All Rights Reserved.