Items Tagged ‘Annual Conference’

November 13, 2017

2017 MCSMN Annual Conference is SOLD OUT!

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The 2017 Mayo Clinic Social Media Network (MCSMN) Annual Conference in Scottsdale, Ariz. officially reached sold out status this afternoon, four weeks in advance of the event! We capped registration at 125, excluding staff and speakers, to help ensure a highly interactive and engaging experience for our participants, with many opportunities to contribute and connect with […]

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Tags: Annual Conference

October 3, 2017

Should I go to the Annual Conference, Residency, or Both?

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In 10 weeks we’ll be gathering on our Mayo Clinic campus in sunny Scottsdale, Arizona for the Mayo Clinic Social Media Network (#MCSMN) Annual Conference (Dec. 11-12), followed by Social Media Residency on Dec. 13. What’s the difference between these events? Should you attend one, the other, or both? Here’s the breakdown: The Annual Conference […]

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Tags: Annual Conference, Social Media Residency

August 21, 2017

Health, Reputation, and the Dynamic Social Conversation (Preview)

By Amanda O'Connor aoconnor1

For years, I’ve had the opportunity to work to leverage social media to discuss the power of discovery. These platforms allow us to connect and engage with others in new and exciting ways. But as a digital practitioner, I’ve always felt like my work was a continuation of the legacy of my company’s founder, Colonel Eli […]

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Tags: #MCSMN, Amy O'Connor, Annual Conference, digital, Eli Lilly

August 14, 2017

Give the People What They Want: Authentic Interaction and Compliant Communication (Keynote Preview)

By David Harlow dharlow

How do you reach out and touch someone (digitally, of course) and not run the risk of having the person you want to reach ignore you, or (metaphorically) slap your face or (still metaphorically here) call the cops? You can be relevant or irrelevant, too open or not open enough. You can be affirming or […]

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Tags: Annual Conference, authentic communication, David Harlow, JD, Keynote, regulation

August 10, 2017

How OSF HealthCare Used Social Media to Boost Patient Traffic (Preview)

By Katie Whitt katiewhitt

Two years ago, my job didn’t exist. Neither did my team. Nor, for that matter, did my entire department – at least as it exists today That’s because two years ago, OSF HealthCare underwent a major transformation. Instead of 15+ marketing and communication teams spread across the system, we now have one large team that […]

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Tags: Annual Conference, case study, digital-first, Katie Whitt, OSF HealthCare, strategy

August 2, 2017

Newsjacking: The Rewards and Risks of Leveraging Breaking News (Preview)

By Jeff Calaway JeffCalaway

We take the term “newsroom” quite literally at Cook Children’s in Fort Worth, Texas. Every morning at 9:15, our small PR group of four gathers in a tight conference room to discuss what we will be covering for that day. Just like newsrooms all across the country. Our goal is to find something informative and […]

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Tags: Annual Conference, case study, Cook Children's Health Care System, Jeff Calaway, Newsjacking

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