Analytics

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some [...]
By Marie Ennis-O'Connor • February 27, 2018
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your social media plan, it’s critical that you [...]
By Marie Ennis-O'Connor • February 26, 2018
Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, [...]
By MakalaArce • June 2, 2017
You’ve added up all of the individual views for all of your videos and then saw that this number is way larger than the number given to you by YouTube for the views of your playlist (that includes all of these videos). Why? There are three reasons why:
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By Tony Hart, Champion Specialist • May 10, 2016