advertising

We are on the heels of our second international healthcare and social media summit in Australia, affectionately hashtagged #MayoInOz. I was again tasked with social media advertising for the conference. Last year I shared our positive return on investment (ROI) from advertising in a summary blogpost, “Demonstrating ROI [...]
By MakalaArce • December 5, 2016
“What’s the ROI?” is a question social media advocates are often asked by those allocating resources. Can social media platforms truly drive bottom-line results? Preparing for September's first-ever international Healthcare and Social Media Summit in Australia provided us an opportunity to track and demonstrate the financial benefits of advertising on social [...]
By MakalaArce • October 29, 2015