Items Tagged ‘advertising’

December 5, 2016

A Focused Look at Twitter Advertising for #MayoInOz

By MakalaArce MakalaArce

We are on the heels of our second international healthcare and social media summit in Australia, affectionately hashtagged #MayoInOz. I was again tasked with social media advertising for the conference. Last year I shared our positive return on investment (ROI) from advertising in a summary blogpost, “Demonstrating ROI of Social Media Ads for Events.” This year […]

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Tags: #MayoInOz, ads, advertising, lookalike, Twitter


October 29, 2015

Demonstrating ROI of Social Media Ads for Events

By MakalaArce MakalaArce

“What’s the ROI?” is a question social media advocates are often asked by those allocating resources. Can social media platforms truly drive bottom-line results? Preparing for September’s first-ever international Healthcare and Social Media Summit in Australia provided us an opportunity to track and demonstrate the financial benefits of advertising on social platforms. We started by defining our audience to […]

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Tags: advertising, metrics, ROI


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