Items Tagged ‘ads’

November 29, 2017

8 Social Media Advertising Tips from 2017 Annual Conference Analysis

By MakalaArce MakalaArce

As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. I published “Demonstrating ROI of Social Media Ads […]

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Tags: ad, ads, advertising, Facebook, Google AdWords, LinkedIn, Makala Arce, Social Media, Twitter


December 5, 2016

A Focused Look at Twitter Advertising for #MayoInOz

By MakalaArce MakalaArce

We are on the heels of our second international healthcare and social media summit in Australia, affectionately hashtagged #MayoInOz. I was again tasked with social media advertising for the conference. Last year I shared our positive return on investment (ROI) from advertising in a summary blogpost, “Demonstrating ROI of Social Media Ads for Events.” This year […]

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Tags: #MayoInOz, ads, advertising, lookalike, Twitter


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