VUMC is a long-time member of the Mayo Clinic Social Media Network (#MCSMN), and Cynthia Floyd Manley, VUMC's Director of Content Strategy, is a member of the MCSMN External Advisory Board. She provided feedback to help shape the content of this training program.
The Social for Healthcare Certificate is the official training program in social media for Mayo Clinic physicians and staff, and we're glad to also make it the on-demand social media training program for VUMC staff as well.
Use your Vanderbilt.Edu email address to sign up for your member account.
Then you'll be able to access the training.
The Mayo Clinic Social Media Network (MCSMN) collaborated with experts at Hootsuite to develop a training program for certification in the basics of social media for healthcare professionals.
After earning the Social for Healthcare certification, you’ll be able to:
Use core social media platforms with confidence
Learn how to setup up and manage a social presence on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
Navigate regulatory and privacy concerns
Learn how privacy and self-disclosure are managed online within and beyond HIPAA regulations, plus how to mitigate risks and respond to online challenges.
Monitor and measure with purpose and intelligence
Learn when and how to monitor your online presence, plus ways to measure results and understand analytics available through the social media platforms.
During this self-paced program, you’ll learn:
Time: 4 hours
CME: 3.5 AMA PRA Category 1 Credits™ available*
* This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of Mayo Clinic College of Medicine and Hootsuite Media Inc. Mayo Clinic College of Medicine is accredited by the ACCME to provide continuing medical education for physicians.
Mayo Clinic College of Medicine designates this enduring material for a maximum of 3.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.