Social for Healthcare Certificate from Mayo Clinic and Hootsuite

Become the Best by Learning the Basics


The Mayo Clinic Social Media Network (MCSMN) collaborated with experts at Hootsuite to develop a training program for certification in the basics of social media for healthcare professionals. This online four-hour training, which is available to everyone, is also a prerequisite for our Social Media Residency. The $400 course is included with your Premium Individual Membership and discounted (or FREE) for MCSMN Premium Organizational Members.

After earning the Social Media Basics for Healthcare Certificate, you’ll be able to:

Use core social media platforms with confidence
Learn how to set up and manage a social presence on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Navigate regulatory and privacy concerns
Learn how privacy and self-disclosure are managed online within and beyond HIPAA regulations, plus how to mitigate risks and respond to online challenges.

Monitor and measure with purpose and intelligence
Learn when and how to monitor your online presence, plus ways to measure results and understand analytics available through the social media platforms.

During this self-paced program, you’ll learn:

  • Introduction to Social Media and Healthcare
  • Facebook Basics
  • Twitter Basics
  • LinkedIn Basics
  • Visual Social Media
  • Monitoring and Measurement
  • Professionalism

Time: 4 hours

CME: 3.5 AMA PRA Category 1 Creditsavailable*

Join MCSMN as a Premium Member for $495 to get Social for Healthcare Certificate from Mayo Clinic and Hootsuite ($400 value) for FREE and enjoy unlimited access to MCSMN. This includes 12 monthly webinars ($95 value each) and access to webinar archives, as well as the MCSMN Discussions where you can connect with other healthcare professionals.

Read more about membership benefits.

* This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of Mayo Clinic College of Medicine and Hootsuite Media Inc. Mayo Clinic College of Medicine is accredited by the ACCME to provide continuing medical education for physicians.

Mayo Clinic College of Medicine designates this enduring material for a maximum of 3.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

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