Social for Healthcare Certificate from Mayo Clinic and Hootsuite

Become the Best by Learning the Basics

Join MCSMN as a Premium Member for $295 to get Social for Healthcare Certificate from Mayo Clinic and Hootsuite ($250 value) for FREE and enjoy unlimited access to MCSMN. This includes 12 monthly webinars ($59 value each) and access to webinar archives.

Read more about membership benefits.

The Mayo Clinic Social Media Network (MCSMN) collaborated with experts at Hootsuite to develop a training program for certification in the basics of social media for healthcare professionals. This online four-hour training, which is available to everyone, is also a prerequisite for our Social Media Residency. The $250 course is included with your Premium Membership (for individuals) or for any employee of MCSMN Corporate Members. If you have already created your account for free Basic membership, see your upgrade options.

After earning the Social Media Basics for Healthcare Certificate, you’ll be able to:

Use core social media platforms with confidence
Learn how to set up and manage a social presence on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Navigate regulatory and privacy concerns
Learn how privacy and self-disclosure are managed online within and beyond HIPAA regulations, plus how to mitigate risks and respond to online challenges.

Monitor and measure with purpose and intelligence
Learn when and how to monitor your online presence, plus ways to measure results and understand analytics available through the social media platforms.

During this self-paced program, you’ll learn:

  • Introduction to Social Media and Healthcare
  • Facebook Basics
  • Twitter Basics
  • LinkedIn Basics
  • Visual Social Media
  • Monitoring and Measurement
  • Professionalism

Time: 4 hours

Learning Objectives:

  • Describe applications and benefits of using social media in healthcare
  • Distinguish among various social media platforms and identify the strengths and weaknesses of each.
  • Describe characteristics of effective and professionally appropriate engagement in online healthcare discussions.

CME: 3.5 AMA PRA Category 1 Creditsavailable

Accreditation Statement

Joint AccreditationIn support of improving patient care, this activity is planned and implemented by Mayo Clinic College of Medicine and Science and HootSuite, Inc.. Mayo Clinic College of Medicine and Science is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing education for the healthcare team.


Credit Statement


Mayo Clinic College of Medicine and Science designates this enduring material for a maximum of 3.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Released: August 13, 2015 (renewed May 8, 2018)

Expires: August 13, 2021