Social & Digital Innovation Team
Mayo Clinic’s Social and Digital Innovation (SDI) Team manages Mayo Clinic’s overall presence on general-purpose social networking sites such as Facebook, Twitter, YouTube, Pinterest, Instagram, and Periscope, and collaborates with Human Resources on LinkedIn.
The SDI team (a.k.a. the “Star Wars” team) provides consultation, guidelines, training and tools to help Mayo Clinic stakeholders develop and effectively apply social and digital strategies to meet their clinical practice, education, research and administrative goals.
Through the Mayo Clinic Social Media Network (#MCSMN), the team offers these resources not only to Mayo Clinic employees but also to individual and organizational premium members worldwide.
Here’s our Team:
Lee Aase, Communications Director. In collaboration with Medical Director Farris Timimi, M.D., Lee leads the Star Wars team and the Mayo Clinic Social Media Network. After 14 years in government and political roles at the local, state and federal level, Lee came to Mayo Clinic in 2000 as a member of the Media Relations team and became manager of that team in 2003. He began Mayo’s exploration of social media applications in 2005 and started his personal blog a year later. In addition to overall team leadership and strategy development, Lee is an evangelist for Mayo Clinic and for application of social media in health care.
Shawn Bishop, Senior Communications Specialist. Before joining the Social and Digital team, Shawn spent over 20 years in IT at Mayo Clinic. Shawn joined the team in 2010 as one of the founding team members. He is our technical lead for Mayo’s external facing WordPress sites (over 50 sites) and communities, including the Mayo Clinic Social Media Network, Mayo Clinic Connect and the Mayo Clinic News Network. Shawn created Mayo Clinic's Pinterest page and patient webinar process, which he continues to support. He was also instrumental in taking the “Mayo Clinic Radio” live radio show on the road.
Dan Hinmon, Senior Communications Specialist (Supplemental). Dan is Community Director for Mayo Clinic Social Media Network (#MCSMN). He has spent his career in advertising, marketing, and public relations with a focus on healthcare.
Dan worked as a hospital marketing director and managed his own agency for 26 years. He is a popular presenter at healthcare marketing conferences. Dan joined #MCSMN in 2011 and became Community Director last year.
Stacy Theobald, Public Affairs Coordinator. Stacy works with content moderation, creation, and posting for social and digital platforms, webinars and event planning. Stacy is a 21-year employee of Mayo Clinic with previous positions in the department of Cardiology as an appointment secretary, administrative assistant in Public Affairs with 3 of those years supporting the News Delivery and Social Media teams. She also spent time working for Mayo Medical Laboratory Finance as a Financial Representative as well as in Provider Relations – Mayo Clinic Care Network.
Farris Timimi, MD, Medical Director. In collaboration with Communications Director Lee Aase, Farris leads the Star Wars team and #MCSMN. Farris joined Mayo Clinic in 1997, after completing training in Internal Medicine at Washington University and Cardiology at the Brigham and Women’s Hospital. Farris joined Social and Digital Innovation in 2011 as an extension of work he did over the last fifteen years, focusing on operationalizing the strategic engagement of patients as care partners. Farris also serves as the Program Director for the Advanced Heart Failure/Cardiac Transplantation Fellowship program and the Associate Medical Director for the Midwest Region of the Mayo Clinic Care Network. In addition to provider engagement and the professional application of social media to health care, Farris is an advocate for the Mayo Clinic model of care and for the application of social media in health care education, research and practice.