Results for search term "#MCSMN".

EDITORIAL

Welcome new MCSMN External Advisory Board Members

When we created what has become the Mayo Clinic Social Media Network in 2010, one of our first priorities was to create an External Advisory Board (EAB) with diverse representation from various roles within health care, along with patients and members from other industries. This group has helped to guide our growth and development of… [...]

EDITORIAL

Member Conference Call: Let's Talk About the Annual Conference!

Join us for a premium member conference call on Thursday, April 6, at 2 p.m. CDT. Registration is now open for the Mayo Clinic Social Media Network Annual Conference in Scottsdale, Arizona, on December 11-12. We've planned 4 inspirational keynotes, 6 compelling case studies, 3 expert consultation sessions, and an evening… [...]

EDITORIAL

Member Conference Call: Choosing the Best Equipment for Facebook Live Broadcasts

Join us for a premium member conference call on Wednesday, March 15, at 2 p.m. CDT. Rachel Caldwell Mullins, digital communications manager at University of Kansas Medical Center, posted the following question in our discussion forum recently: I've seen some broadcasts where it's nearly impossible to hear the speakers or… [...]

EDITORIAL

MCSMN Welcomes First Bronze Fellow from #MayoinOz 2016

Congratulations to Kirsten Harris, Marketing and Business Development Manager at Auckland Eye Limited, on becoming a Bronze Fellow in the Mayo Clinic Social Media Network (MCSMN)! Kirsten crafted a comprehensive social media strategy to support the Auckland Eye business goal of growing total laser procedures in 2017 by increasing social… [...]

EDITORIAL

Reflections on Six Years as an MCSMN Advisor

Editor's Note: When Bob West wrote to us last year and said he would be stepping aside at the end of his current term on our External Advisory Board, we asked if he'd be willing to share some reflections from his experience in our network. Here's what he had to say: Over the… [...]

EDITORIAL

Member Conference Call: Responding to Facebook Reviews

Join us for a premium member conference call on Thursday, February 9, at 1 p.m. CST. A recent Mayo Clinic Social Media Network (MCSMN) discussion about responding to Facebook reviews generated lots of comments. Kristen Mees, communications coordinator at St. Elizabeth Healthcare (Kentucky), started the ball rolling and is willing to continue… [...]

EDITORIAL

Hospital-Sponsored Patient Support Groups Webinar Recap

In Tuesday's webinar featuring Ed Bennett, Colleen Young and Janet Gripshover we highlighted a new list of hospitals that sponsor online patient support groups, and showcased a couple of experienced moderators of these groups, with examples of their work and how it helps patients. The presentations generated lots of interest… [...]

EDITORIAL

FREE Webinar: Hospital-Sponsored Online Patient Support Groups

We're pleased to kick off our 2017 Mayo Clinic Social Media Network (MCSMN) webinar series on Jan. 31 with a look at hospital-sponsored online support groups for patients. We're also making it one of this year's FREE webinars. More details on that in bit. We have an outstanding lineup of panelists: Ed… [...]

EDITORIAL

Why We Do What We Do

From the cleaning-the-spindle department... Last year when I was in China I had an opportunity to do a Skype interview with Jane Weber Brubaker for an article in eHealthcare Strategy & Trends. We had a great conversation, and Jane's article provides a good summary of what we do in the… [...]

EDITORIAL

Join Us in Sunny Florida for Social Media Residency

Blue skies, temperatures in the mid-70s, and salty air from the Atlantic Ocean just a few miles away. That’s my description of a walk across Mayo Clinic’s Florida campus today. It’s beautiful, and I would love to welcome you here for the Mayo Clinic Social Media Residency on February 20!… [...]

EDITORIAL

Member Conference Call: Are You Considering Consolidating Your Facebook Pages?

Join us for a premium member conference call on Thursday, January 12, at 2 p.m. CST. A recent MCSMN discussion about night and weekend coverage generated other ideas about consolidating Facebook pages. Jeremy Jensen, electronic communications manager for Mayo Clinic Health System (MCHS), offered to explain how his team navigated consolidating eight Facebook pages… [...]

EDITORIAL

2017 Member Conference: Moving to Scottsdale

We're excited to announce that the next Mayo Clinic Social Media Network (MCSMN) Member Conference will be on our Mayo Clinic campus in Scottsdale, Arizona, Dec. 11-12, 2017. For the last six years we've held a variant of this two-day conference in Rochester, Minn. Strong attendance for our Social Media Residency in Scottsdale… [...]

EDITORIAL

A Focused Look at Twitter Advertising for #MayoInOz

We are on the heels of our second international healthcare and social media summit in Australia, affectionately hashtagged #MayoInOz. I was again tasked with social media advertising for the conference. Last year I shared our positive return on investment (ROI) from advertising in a summary blogpost, “Demonstrating ROI of Social Media… [...]