Sparrow Health System is a Mayo Clinic Care Network member based in mid-Michigan that has provided premier healthcare for more than 100 years. At Sparrow, the Patient is the center of everything we do, and our mission is to improve the health of the people in our communities by providing quality, compassionate care to everyone, every time. Sparrow uses the term “Caregiver” to refer to our team of about 10,000 Physicians, Nurses, Staff and Volunteers to signify that everyone may positively impact Patient safety, quality of care and the Patient experience.
Social media is just one tool we use to accomplish our mission as we strive to become a nationally recognized as a leader in quality and Patient experience. We highlight Sparrow’s stories on our online newsroom and use multiple Facebook and Twitter pages to share these stories with Patients, Caregivers and the community. In addition to our main Facebook page, we also communicate through specialty pages for the Sparrow Foundation, Sparrow Michigan Athletic Club and Sparrow Volunteers. We also use these outlets to communicate health tips and to promote upcoming health-oriented community events, such as our Lunch with a Doctor series and forums about specific health issues.
Sparrow uses videos to communicate about health issues, Sparrow news and the services we provide on SparrowTV.org. The monthly Sparrow News Video Edition, launched in 2012, shares important organization news with our Caregivers and is viewed by thousands each month. For the public, we produce videos each month that share important health tips, Caregiver and Patient stories and more. We use our social media channels, online newsroom and internal communication tools to share these videos.
In addition to connecting with Patients through social media, we kept their needs a top priority in our successful roll-out of our Electronic Medical Record system, iSparrow. Through the MySparrow portal and mobile app, more than 18,000 Patients can access medical information, schedule appointments, and contact their physicians.
Sparrow will constantly work to find the most effective ways to communicate by expanding and improving the way we use social media.