Dignity Health

City: San Francisco State: CA

Dignity Health, headquartered in San Francisco, Calif., provides integrated, patient and family centered care to more than six million people annually. We are the fifth largest health system in the nation with 10,000 physicians and 55,000 employees across Arizona, California, and Nevada. Dignity Health is committed to delivering compassionate, high-quality, affordable health care services with special attention to the poor and underserved. Dignity Health’s social media strategy, endorsed by the Board of Directors in June of 2010, comprise three key areas: 1. Internal Stakeholders: To better connect employees and physicians, assist them in migrating best practices, and enhance their ability to advance creative solutions 2. External Stakeholders: To engage with patients and the community at large through sharing of information, promoting Dignity Health’s services, and creating an open environment to receive feedback about (and proactively resolve) perceptions of Dignity Health’s service 3. Thought Leadership: To enhance organizational reputation and help promote advocacy, public policy, and philanthropic goals. For internal stakeholders, Dignity Health uses a variety of tools to link employees and physicians with each other, include Microsoft Sharepoint and Cisco’s video-sharing platform, which we have named “QTube.” QTube, launched four months ago, is being rolled out to key clinical contacts with the goal that best practices are most easily migrated using short video clips. Additionally, internal blogs and discussion boards have taken root organically, with department-to-department conversations, many focused on disease-specific topics.

Dignity Health was formerly known as Catholic Healthcare West. Under the new governance structure, Dignity Health is a not-for-profit organization, rooted in the Catholic tradition, but is not an official ministry of the Catholic Church. The new structure and name enable the organization to grow nationally, while preserving the identity and integrity of both its Catholic and non-Catholic hospitals.

Dignity Health

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