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Nov 9, 2017 · Researching Social Studio by Salesforce in Platforms, Software, and Tools

Overall, we really like Social Studio, which is where we spend a majority of our time within Salesforce. It’s easy to have multiple team members managing social and we really enjoy being able to code posts as things like “patient experience”. The coding allows us to report on patient perception, PR issues, etc. The number one negative we see is trying to find the comment/post on the actual channel – you can’t simply click on the conversation and have it bring you over to your profile. Hope this helps!

Apr 25, 2017 · Social Media Fundraising in Strategy, Policy & Best Practices

I’ve been looking into Facebook’s new fundraising tools and thinking through how we might support our Foundation’s fundraising goals via social media. Is anyone using the new Facebook tools or promoting donations in another way? I would love to get an idea of what others are trying.

Apr 13, 2017 · retroactive Instagram analytics in Platforms, Software, and Tools

While it’s not a free option, we use Rival IQ which not only provides our stats, but pins us against our identified competitors. As a nonprofit, it’s only $250 a month – worth every penny.

Mar 22, 2017 · Healthcare and Snapchat in Platforms, Software, and Tools

Thank you for the insight! I find myself discouraged by the same points you made.

Mar 21, 2017 · Healthcare and Snapchat in Platforms, Software, and Tools

Thank you, Dan. No initial strategy. Really trying to determine if it makes sense as a healthcare brand to join the platform from a consumer engagement perspective at this time.

Mar 21, 2017 · Healthcare and Snapchat in Platforms, Software, and Tools

Thanks for the insight, Mike! Great idea with birthing centers. Outside of geofilters, have you considered creating a snapchat account for consumer engagement?

Mar 17, 2017 · Healthcare and Snapchat in Platforms, Software, and Tools

As the platform becomes increasingly popular, we’ve been thinking more and more about Snapchat, recently experimenting with a geofilter at one of our title events. The test went better than expected for a relatively low cost. Now the question becomes do we develop a strategy for joining the platform full time. Has anyone jumped on Snapchat, or talked through it but ultimately decided it wasn’t the right move?

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