Overall, we really like Social Studio, which is where we spend a majority of our time within Salesforce. It’s easy to have multiple team members managing social and we really enjoy being able to code posts as things like “patient experience”. The coding allows us to report on patient perception, PR issues, etc. The number one negative we see is trying to find the comment/post on the actual channel – you can’t simply click on the conversation and have it bring you over to your profile. Hope this helps!
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I’ve been looking into Facebook’s new fundraising tools and thinking through how we might support our Foundation’s fundraising goals via social media. Is anyone using the new Facebook tools or promoting donations in another way? I would love to get an idea of what others are trying.
As the platform becomes increasingly popular, we’ve been thinking more and more about Snapchat, recently experimenting with a geofilter at one of our title events. The test went better than expected for a relatively low cost. Now the question becomes do we develop a strategy for joining the platform full time. Has anyone jumped on Snapchat, or talked through it but ultimately decided it wasn’t the right move?