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Jul 31, 2017 · Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

@MarciaHFrancis: We mostly let the conversation online develop. The community provided great information and support in this regard. One of the reasons that Andy wanted to tell his story was to share hope with other survivors of suicide attempts, and he said he does plan to get more involved with that cause in the future. However, he did not want the focus to be on his suicide attempt for the initial announcement.

Jul 31, 2017 · Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

@sadae: We did receive around seven new patient requests for face transplant evaluation. We may have received other requests for other types of transplant or reconstructive surgery, but I don’t have any numbers for those. We responded with our normal process for triaging and managing patient requests.

Jul 31, 2017 · Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

@bmeyer: We use CARMA as our vendor for our share of discussion and media IQ reports. Note: this is not an endorsement of CARMA 🙂

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