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Aug 20, 2018

The two-factor identification for Facebook is an interesting concept. They didn't specify how big the communities need to be for them to do this. I'd be interested to know their threshold.

Aug 15, 2018 · CNN Article in Strategy, Policy & Best Practices

I would emphasize the dedication to patient privacy, The patient signed a release form, which I'm sure Mayo can use to tell its side of the story, but still decides to respect patient privacy. That's taking the moral high ground, and should be pointed out!

Aug 13, 2018 · CNN Article in Strategy, Policy & Best Practices

Wow! This has to be one of the biggest nightmares of any social media manager or PR worker. What were some of the things taken into consideration with the reply article? What other crisis response methods are being taken?

https://newsnetwork.mayoclinic.org/discussion/mayo-clinic-responds-to-patient-story-published-by-cnn/?utm_source=facebook&utm_medium=sm&utm_content=post&utm_campaign=mayoclinic&geo=national&placementsite=enterprise&mc_id=us&cauid=100502&linkId=55503410

Aug 8, 2018 · Advertising on YouTube in Give & Get Advice

The "audiences" that you are targeting are the actual end users. Say you want to target people between the ages of 30-55 who have sleep issues. Their Google searches have likely shown that they have sleep issues. So, the next time your audience member logins to YouTube, your ad will scroll across a video they clicked on, urging them to get their sleep issues looked at.

But then, let's say this user clicks on a video out of curiosity, and this video has offensive racial or sexual content. If this video hasn't been flagged as having this content (which often it won't), then your content is now being associated with the terrible content in that video.

Maybe your user is someone who IS offended by the content of the video, and just weren't aware of what they were clicking on. Either way, they've now seen an ad with your health system played before content they find repulsive.

It's one of the reasons why this happened a few years ago:https://www.independent.co.uk/news/business/news/google-summoned-by-ministers-to-explain-why-taxpayer-funded-ads-are-funding-extremists-a7634826.html

YouTube has since sought to clean up its act, but its still having some issues:

https://www.businessinsider.com/cisco-pulls-ads-from-youtube-says-service-hasnt-met-standards-2018-5

https://www.bbc.com/news/uk-45065986

Aug 6, 2018 · Facebook Business Manager- adding existing page to account in Platforms, Software, and Tools

Hello, Lucy! If you are operating under business manager, take the following steps:

1) In the upper left-hand corner, click on the "hamburger" menu. This will be to the right of the Facebook icon and to the left of the words "Business manager."

2) When the drop-down menu appears, click on Business Settings. This will navigate you to a new page.

3) To the left of the screen, you should see several headings. The first one will be Users. The second one will be Accounts.

4) The first option under Accounts will be Pages. Click on that.

5) Click on the blue Add button at the top of the page. This will bring up a drop-down menu.

6) Choose the middle option, "Request Access to a Page."

7) A pop-up window will appear. Type in the direct Facebook URL for the page you wish to add.

8) Once the page shows up, click on it and his "Request Access."

9) Now, leave business manager and go to the page you want to add to your Business Manager.

10) If you are an admin of the page, you should see a series of tabs across the top.
They are:
Page| Inbox |Notifications| Insights| Publishing Tools | Promotions | Settings | Help

11) Choose Settings

12) On the left-hand side, look for the option “Page Roles.” If you don’t see it right away, click Ctrl and F at the same time and type in Page Roles in the search bar.

13) Once you are in Page Roles, you will see the request from your Business Manager to add the page. Click on it to accept it.

14) It will ask you to put in your password. Use the one that you use to login to your personal page.

15) You’re done! Your new page is now a part of your business manager, and you can run ads for both pages from the same credit card that you have on file.

Aug 1, 2018 · Looking for new social media tips for the Get Social Health podcast in Give & Get Advice

Awesome! I'll try to think of a few tips and get something over to you.

Jul 30, 2018 · Facebook/Instagram verification in Give & Get Advice

I work for an agency, and yes, this can help. Facebook does form relationships with ad agencies that use a lot of their services, and I can directly email or call someone there if I'm having issues on a page.

Jul 18, 2018 · ADA Compliance in Strategy, Policy & Best Practices

This was quite the focus of my agency a couple of years ago, when the Web Accessibility Guidelines were rolled out. We did a blog here:

https://www.forbin.com/blog/post/website-accessibility-and-class-action-lawsuits-on-your-hme-website

From a social media standpoint, I made sure that the characters I used would make sense when read out loud. For example, I used to use "—>" to urge people to check out our post. Cute, right? It looks like an arrow.

But after WCAG training, I realized that this wouldn't make sense to a visually-impaired person listening to a reading of the text. I now use a colon to indicate people should check out a post.