About

First Name
Katie

Last Name
Whitt

City
Peoria

State
IL

Job Title
Social Media Coordinator

I am a
Marketing professional

Posts (89)

Mon, Jun 24 7:59am · Instagram Landing Page in Give & Get Advice

We currently use Link In Profile to handle all our Instagram links. We just don't have the time/resources at this point to create our own landing page. There's definitely something to be said for eliminating a middleman, but we still see that the majority of people who click over to the Link In Profile landing page continue on to the intended link.

As an added bonus, Link In Profile reached out after we signed up for a year plan and reimbursed us the cost because we're a nonprofit.

Thu, Jun 13 11:33am · Online consent forms to use someone's photo on social in Give & Get Advice

Bumping this to see if any of our newer members use a digital or online consent form. We're hoping to make the case to legal/compliance and would love examples of other hospital systems currently using digital consent!

Tue, Jun 11 11:41am · Posting Videos on Instagram in Give & Get Advice

We schedule through Hootsuite, which fixes that issue.

Fri, Jun 7 2:21pm · survey promotion on Facebook & Instagram in Give & Get Advice

We've done both CNHA surveys and some other community health surveys. Ad language in the past has included.

"We’re serious about making positive changes in your life. That’s why we’re asking for your input."

"Help us better support you! When you fill out our community needs survey, you’re helping shape the programs and services we offer."

Not sure how well it would fare now with Facebook cracking down on ad language, but it was pretty successful when we did it.

Fri, Apr 26 2:03pm · Recommendation on an ORM platform in Platforms, Software, and Tools

We use Binary Fountain and my boss @mvujovich just presented a webinar with them yesterday! The link is below, and I'm sure he'd love to answer any questions.

https://www.binaryfountain.com/resource/uncovering-nuances-health-care-data-analytics-improve-patient-experience/

Thu, Apr 11 11:31am · Facebook Donate Button in Strategy, Policy & Best Practices

We are just starting to put a plan in place around Facebook fundraising after finally pulling the trigger on signing up for Facebook Payments.

There are some definite benefits:
1. Facebook doesn't charge any fees on donations through Facebook Payments – you get 100 percent of the person's donation.
2. There are tools in place (like prompts on people's birthdays) that encourage people to fundraise without you having to do anything. We haven't done any promotion yet and we already have one completed fundraiser on our behalf.
3. Facebook actually contributes to or matches fundraising. Our first fundraiser got a bit of a kickstart by Facebook contributing to it randomly.
4. People don't need to leave Facebook to contribute – which in my opinion removes a big barrier.

As usual with Facebook, it's hard to find the info you need. But this has been a pretty good resource for us as we're trying to figure it out: https://nonprofits.fb.com/raise-funds/

Thu, Apr 11 11:23am · Facebook Donate Button in Strategy, Policy & Best Practices

There is some actual reporting Facebook does on donors, it's just kind of hidden and there's no way to automate it.

But you can go into Settings > Donations and pull a report for whatever time frame you want to look at and it will tell you the first and last name of the person who donated, their email if they provided it, the amount they donated and what campaign they donated through.

Mon, Apr 1 2:26pm · Social Media Learning Conferences in Give & Get Advice

MCSMN conference was the first one I went to and it was great – especially as a beginner in social media and in health care.

I am headed to the Social Shake Up this year and am excited for what I'll learn, but I've often also found a lot of what is presented at the larger social conferences don't really work for health care. You have to come in with a different mindset and choose your sessions wisely.

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