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1 day ago · 5 Keys to Building a Strong Brand Reputation in Search in Platforms, Software, and Tools

These are all great tactics for building brand. Even reviewing your website for NAP (name, address phone number ) with the eyes of a potential patient or a potential physician hire can really give you a sense of the quality of an organization.

But let me put this whole thing about "Brand" in context:

If a healthcare organization can't even get their phone numbers right on their website, can you really trust them with your 5-year-old daughter's stem cell transplant?

1 day ago · How Your Physicians Can Create a Large Digital International Platform in Give & Get Advice

Do you have a physician within your organization who wants to create a large national or international digital and social media platform?

Have them watch Lee Aase’s 53 minute Webinar interview with the Infectious Disease rock-star Dr. Bobbi Pritt called “How Blogging About Parasites Led to Fascinating Connections.

(Retrospectively this webinar possibly should have been named: “How Physicians Can Create a Large International Digital Platform”, and I wonder if the Webinar name limited the number of views – only 16 views to date – which is a shame because it could be one of the best physician social media lessons I've ever seen!)

The YouTube link can be found here: https://youtu.be/ieXtjOUOmu8 so physicians don't even have to sign up first for MCSMN to watch it.

I will briefly summarize the key points here:

1. Domain Passion
2. Intense Focus
3. Consistency
4. Adjust with Metrics

(No. 2 – Intense Focus resonates the most with me because what it’s really is holding me back).

So, my suggestion to marketing people is this: If you have a physician who has a passion for an area of medicine and who expresses an interest in social media then have them watch this first!

Look, this may be the best video which exists anywhere on how physicians can very successfully approach social media.

I will even double down on this: It may be the best video on how physicians in Academic medicine can use social media to advance their career, as it did for her.

Have them watch this prior to signing up for MSCN, prior to taking the Social Media Hootsuite Course, and prior to internal training.

Every physician I know who has a specific domain passion, no matter what their specialty is, will instantly resonate with Dr. Pritt and it will save everyone ( in particular, the physician and the supporting marketing person) a lot of time if the physician spends 53 minutes watching this video prior to creating any social media plan.

Anyway, how individual physician digital platforms do and should integrate within a healthcare’s organizational ecosystem is a complex topic – ( one driven mostly I believe by organizational culture) – but trust me, if you help develop 4-5 physician rock stars like Dr. Pritt, then it can significantly elevate the organizational platform on the national and even potentially international stage.

3 days ago · Private Instagram posts turn out not to be as private as you thought in Platforms, Software, and Tools

Repeat after me:

Nothing is private on the internet.
Nothing is private on the internet.
Nothing is private on the internet.

And it lasts forever.
And it lasts forever.
And it lasts forever.

3 days ago · Social Media and U.S. News Physician Reputation Scores

I reviewed your slides and listened to your podcast. It will take me some time to digest and think about what to do with is, but it dovetails into my belief that we need better understand the relationship between digital networks and real world engagement as you did here.

I understand the causation/causality discussion-, despite this one thing that struck me as interesting was physician tweeting>gender diversity>size, age. Why? Because in the short term, it’s much easier(and cheaper) to modify physician tweeting behavior than the others.

Anyway, great stuff! I may have some fu questions and this is one I may need to share directly with several senior managers I know.

4 days ago · Social Channels for Individual Departments in Give & Get Advice

I don’t think a department’ shouldn’t do it because of “risk”. Consider say, a Neurosurgery Department, or a Pediatric Oncology Department. They deal with risks an order of magnitude greater than HIPPA risk or other enterprise risks. It could just be corporate/marketing doesn’t really – deep down – trust their people – which means there is s hiring or training issue. Trust me – a neurosurgeon can be trusted using Twitter.

No. I think the reason they usually shouldn’t be opening up these Department accounts is they probably don’t have a clear strategy for how this will actual help patients. If they do- for example if they can show how a Department twitter account can help reduce mortality of say, skin cancer, then you should do everything. You can to help them out – but if it’s simple a marketing account – best leave that to the pros.

Now oddly, I think there are some interestingly cultural solutions which could be adapted. For Example Hoot suite which has a large corporate twitter account, allows draft tweets submissions by their staff , but the final tweet is checked by marketing ( they Tweet 24 times a day). They also have. @hootsuitelife account which is more of a feel good account which probably has a similar flow.

Anyway, unless the department’s have a specific group of patients they are trying to really help via social media (which is the Mayos model, and which is supported by Mayo Marketing – which by the way has a very deep culture of trust, innovation, and training) I think most orgs are better off looking for innovative channels of submission to the primary corporate accounts.

Finally, and I may be speculating here, but I get the sense Mayo actually encourages careful social media experimentation at the department and individual level – which I think isn’t something culturally most orgs can do or the internal training mechanism to do.

4 days ago · Issues Management Workshop: "Only Minutes to Act: Your Social Planning Didn't Cover This Situation - Now What?"

“We need to pressure test our plans”.

So true! Oddly, before medical school I was an engineer working on middle defense systems and what we would do is have “Red Teams” who weren’t part of the design group or department reporting structure and who were tasked to cone up with very odd scenarios for testing.

Anyway some things should obviously be proofed out now (such as Active Shooter Social Media Response), but coming up with other scenarios (my old Clinic in the Seattle area recently had an Mock Earthquake Event Day) might be useful.

Sat, Sep 7 8:52am · Finding Gems in the Rubble - Experts by Experience

Although I had treated first time seizures quite a few times, it wasn’t until I went to an Epilepsy non-profit event and heard from patients like you what it really meant to have a diagnosis of epilepsy. People are not their diagnosis ( “ an obese patient, an epileptic patient,…) rather they are people with something ( a person with obesity, with epilepsy, etc) – something retrospectively I wish I had learned in medical school – and I went to a really good medical school.

Anyway, thanks for sharing. I hope everyone understands what strength of character and discipline it takes to deal with the unpredictable nature of this disease.

Sat, Sep 7 8:41am · Does Facebook have a monopoly over your data? Network faces antitrust scrutiny in Platforms, Software, and Tools

I bet this just drives Facebook bananas because they want to see themselves as a technology company, just providing innovative services to everyone.

At least there is a dawning of understanding by government that social media companies are really data acquisition and AI companies and may need a different regulatory approach.

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