Do you have a physician within your organization who wants to create a large national or international digital and social media platform?
Have them watch Lee Aase’s 53 minute Webinar interview with the Infectious Disease rock-star Dr. Bobbi Pritt called “How Blogging About Parasites Led to Fascinating Connections.
(Retrospectively this webinar possibly should have been named: “How Physicians Can Create a Large International Digital Platform”, and I wonder if the Webinar name limited the number of views – only 16 views to date – which is a shame because it could be one of the best physician social media lessons I've ever seen!)
The YouTube link can be found here: https://youtu.be/ieXtjOUOmu8 so physicians don't even have to sign up first for MCSMN to watch it.
I will briefly summarize the key points here:
1. Domain Passion
2. Intense Focus
4. Adjust with Metrics
(No. 2 – Intense Focus resonates the most with me because what it’s really is holding me back).
So, my suggestion to marketing people is this: If you have a physician who has a passion for an area of medicine and who expresses an interest in social media then have them watch this first!
Look, this may be the best video which exists anywhere on how physicians can very successfully approach social media.
I will even double down on this: It may be the best video on how physicians in Academic medicine can use social media to advance their career, as it did for her.
Have them watch this prior to signing up for MSCN, prior to taking the Social Media Hootsuite Course, and prior to internal training.
Every physician I know who has a specific domain passion, no matter what their specialty is, will instantly resonate with Dr. Pritt and it will save everyone ( in particular, the physician and the supporting marketing person) a lot of time if the physician spends 53 minutes watching this video prior to creating any social media plan.
Anyway, how individual physician digital platforms do and should integrate within a healthcare’s organizational ecosystem is a complex topic – ( one driven mostly I believe by organizational culture) – but trust me, if you help develop 4-5 physician rock stars like Dr. Pritt, then it can significantly elevate the organizational platform on the national and even potentially international stage.