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Nov 25, 2017 · Workplace by Facebook in Platforms, Software, and Tools

I had never heard of Workplace before this thread. So it’s basically Facebook’s answer to Slack?

Interested to see if anyone has experience with this.

Nov 23, 2017 · Facebook Locations in Platforms, Software, and Tools

We not only claim each of our locations on Facebook and Google Maps, but we use a service called Moz Local to assure that our NAP information (name, address, phone number) is accurate across countless online directory websites (think YellowPages, White Pages, etc.).

Erik

Nov 23, 2017 · Employees - Social Media Ambassadors in Strategy, Policy & Best Practices

Happy Thanksgiving, everyone!

I’m going to chime in, but @erindonegan is our employee advocacy expert, so she may chime in with additional insights as the person “in the trenches.”

Our employee advocacy program continues to do well, although we’re not getting the kind of sign-ups as we would like. I feel part of the problem with that this year was the fact that we completely redesigned our website. We have a small team (me and @erindonegan) so when we were working tirelessly on our website redesign, our social media efforts and employee advocacy activities suffered. That’s not the fault of the program itself; that’s the fault of our small team (which is set to grow in 2018 to alleviate that problem in the future).

We’ve also learned a lot more about our platform, VoiceStorm by Dynamic Signal. We’ve attended some of their networking events recently to learn about how other healthcare organizations are using their platform. One additional avenue we’re going to take is using the platform for internal communications. Instead of the mobile app only being used to broadcast our latest blog posts to employees who are part of our employee advocacy program so they can then share it on their social media channels, we would now use the platform to send company news to those employees (these broadcasts can’t be shared on social media). We hope that by using it for internal communications, we’ll get more sign-ups for the program because employees with experience FOMO (fear of missing out).

One other little tidbit we learned recently is that all of those internal comms broadcasts can later be compiled into a newsletter of sorts.

We’re currently in the process of getting out to each of our 14 locations to showcase our employee advocacy program to all employees to encourage sign-ons. With that, and the addition of two more team members, we hope that our employee advocacy program will continue to grow, continue to increase awareness of our brand in the communities we serve, and continue to drive more traffic to our website.

If you need more information or would like to speak about this, Erin and I are always happy to help.

Take care,
Erik

Jun 19, 2017 · Employee engagement initiatives in Give & Get Advice

@suelowe It’s great to hear there’s another Dynamic Signal user here. @erindonegan is the driving force behind the employee advocacy program here at Dental Associates, and I’m certain she would love to trade notes on best practices for engagement and growth of the program.

Apr 27, 2017 · Yelp Claiming Agreement and bulk claiming process in Platforms, Software, and Tools

Thanks for the feedback. We use Moz Local to take care of claiming all our locations across the vast array of local directories. This is more about having the ability to respond to a Yelp review as the business owner.

Thanks again,
Erik

Apr 25, 2017 · Yelp Claiming Agreement and bulk claiming process in Platforms, Software, and Tools

Good morning!

Forgive me in advice for this rant about Yelp.

Have any of you ever signed Yelp’s Claiming Agreement? Or, have any of you with multiple locations ever gone through their bulk claiming process? Here’s some background…

We have 12 of our locations on Yelp currently. A Yelp sales rep has been on me for months to try to get me to advertise. Recently, while trying to get our two newest locations on Yelp (by entering the location data manually on their site), I got stuck in their web of their “bulk claiming process.” The odd thing is, the bulk claiming process is a little late to the party, since we already have 12 locations on Yelp. I just need to add two more. I had already key-stroked all that data into their site, then hit a wall when it recognized I has multiple locations. (A truly wonderful user experience.)

Add to that nonsense the Claiming Agreement, which includes the language that every business owner loves: “The Site employs automated software in an effort to showcase the most reliable and useful reviews while displaying other reviews less prominently. Client understands that while Yelp uses such automated software to identify potentially less helpful reviews, the software may somethings suppress legitimate reviews or fail to detect illegitimate reviews.”

They want me to sign off that I’m OK with that. I’m not OK with that. (I didn’t sign it for the first 12 locations, by the way.)

Has anyone signed this document? I’m certain in the grand scheme of things it will never be an issue, but it just doesn’t seem right to me to sign off on something that may become an issue in the future.

Add to all of this the fact that I don’t believe many people turn to Yelp to choose their next healthcare provider. My gut feeling at this is confirmed by looking at our analytics which show that we’ve received a very, very small amount of traffic from the 12 listings we already have on Yelp.

Thanks for listening,
Erik

Mar 28, 2017 · The State of Hospital Digital Marketing: Findings from Texas and What They Mean

Well done, Reed! Great insights. (Feels good to have Press Ganey scores on our site since 2014.)