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First Name

Last Name
Caldwell Mullins

Job Title
Digital Communications Manager

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Communications professional

Posts (26)

Wed, Aug 21 10:43am · Internal Social Platforms in Platforms, Software, and Tools

We use Yammer and it has been a struggle to get people to use it. However, that is partly our fault for not publicizing it more. We have some groups on campus that have really embraced it and have positive things to say about it, such as researchers who share resources. We also have a program called OneBook, which is an annual book club that holds its discussions in a Yammer group. Those go pretty well. When departments or units request a social media presence that doesn't fit our external audiences, I encourage Yammer, but there has been some resistance from people who want a more traditional external option. They nearly always select a closed Facebook group.

My husband works in a different industry and Slack is what they use internally. There are very lively conversations on there that we don't have on Yammer. There's a thread where people share photos of their dogs and there was a thread about new food items at the state fair. We're currently working on a promotional campaign for Yammer and I've suggested we have an open group where people can talk about non-work related topics to encourage them to socialize with colleagues and get used to the idea of Yammer. I'm not sure how it will work, but I know my husband checks Slack for dog photos and work messages in his off hours.

Tue, Jun 4 11:43am · Governance committee experiences in Give & Get Advice

Hi @matthewrehrl, thanks for your feedback! We are a medical school/research facility and our hospital is a separate organization that broke off in the 90s, so we don't focus on patients like many other similar institutions. We've already completed the research and discovery process with an agency to ensure our website reaches the right audiences. We're mostly concerned with creating a governance team to help shape content in the future. We've worked closely with clinicians, researchers, professors, staff and students to make sure the content is meeting the right audiences with the right information. We just need a committee as people begin requesting changes or new content. Part of that will of course be based on analytics. I'm curious about how others have created workflows for this process, as well as any issues they've had with putting such a committee in place. I know it's a cultural change that will require a lot of adjustment as departments have previously been more in control of what they put on our website.

Mon, Jun 3 11:57am · Governance committee experiences in Give & Get Advice

We are in the midst of a website redesign where we're completely redoing every page on our site. To maintain the integrity of the site going forward, we're starting a governance committee. From the research I've done so far, I understand that this committee can help refine communications across all channels, including social media. I'm really excited to see where we are a year or more down the road with this committee. Has anyone else started one? Is there anything you recommend or wish you would have known going into the process? Do you have any advice on workflows or other documents you created for the committee? Also, what do you call this team in your organization?

Wed, May 22 12:46pm · Ask Lee Aase (Almost) Anything

How do you think our roles as healthcare social media communicators will evolve in the coming years? Do you think devices like Amazon Alexa, Google Assistant and Apple Home Pod will be part of that evolution? What trends should we keep on our radar?

Mon, Mar 18 10:47am · Classes and Events Software in Platforms, Software, and Tools

Hi @christybelden, when you say distribute across channels, do you mean various social media platforms? We use a calendar system that is posted in various areas of our website and intranet for different audiences to find events and sign up directly.

Tue, Feb 12 5:38pm · Trying to prevent high bounce rate on new(ish) mom and baby site in Strategy, Policy & Best Practices

Hey fellow Kansas Citian!

I had some similar thoughts to @matthewrehrl. Is the bounce rate primarily mobile/tablet? The site seems fine on desktop and I like the photos, but it doesn't look the same on mobile. When I pulled it up on my iPhone, the first trimester section was large, but then the 2nd and 3rd trimester sections were easy to see all at once. The photos were not consistently sized between sections. To get to the content at the bottom you had to do a lot of scrolling on both desktop and mobile. Also, the navigation is for the Truman Medical Center website and not this website. While I understand this is a website within the main TMC website, is there a way to build in navigation specific to this section of the site? I think that could help with allowing moms to determine where they want to go and keep them on the site. I do really love your photos though. It's a beautiful site!

Fri, Feb 1 10:08am · How do you handle people taking videos? in Give & Get Advice

We have recently had issues with an off-campus research facility allowing filming. This is generally not a huge problem for us on campus because our staff and security are aware of HIPAA and privacy policies. However, this research facility has recently allowed a professional film crew and a clinical trial participant to film without permission. Security at this location is part of our on-campus security team, so perhaps there is a training issue between locations, which seems like it's being addressed. Have you experienced any similar issues and how have you responded? Thank you so much!

Fri, Feb 1 9:52am · What would you like to learn at our next annual conference? in Give & Get Advice

I think it would be interesting to hear tips and tricks from a panel of solo social media pros. It seems like a lot of us work on marketing teams where we're the only social media person. I also second suggestions from @moniquet about analytics and upcoming social media trends.

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