We're working on developing a digital campaign now for resident and fellow recruitment, specifically because of the current restrictions around travel and in-person interviews for this. I can't speak to the nuts and bolts (mostly because I'm not actively engaged), but I know we are working toward at least one general academic recruitment video and then some specific content for key specialties. We haven't had a hard "no" on academic recruitment accounts, but we still try to discourage them, if academic departments aren't big enough or just don't generate enough content to actively and regularly "feed the beast." We are going to use existing academic accounts and our School of Medicine account to help with this.
Digitial Communications Director
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Although not specifically tied to social, I couldn't think of better group to ask this question. We have gone between creating our own physician/provider database to to a vendor solution. If others use a vendor solution, do you mind sharing who some of those vendors are or if you had someone create one for you.
Having managed our own in the past, I'm in favor of going with a vendor that already integrates with NRC, etc. It was a nightmare when we did this ourselves. However, our marketing team is finding that the playing field for the isn't very wide (they've only identified 3 vendors). If you use a vendor and are willing to share with us your experience working with them, we'd love to hear it! THANK YOU!
Currently our social team is really two FTEs — A coordinator and a strategist, managing three top-level channels across the various social platforms. I direct both Web and social, so we also have a content strategist that contributes to both Web and social. In addition, we use stories, video and photos produced by our marketing and PR teams. I fully agree with Reed and it is my goal to move in this direction for my combined Web and social team. As we've grown, I've tried to hire people into more specialized areas, rather than having several folks that are "jacks of all trades," so to speak.