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About

Job Title
Digitial Communications Director

Twitter Name
@VickiBen

I am a
Communications professional

Posts (100)

Tue, Jun 16 6:17pm · Social Channels/Recruitment, residencies and the like in Give & Get Advice

We're working on developing a digital campaign now for resident and fellow recruitment, specifically because of the current restrictions around travel and in-person interviews for this. I can't speak to the nuts and bolts (mostly because I'm not actively engaged), but I know we are working toward at least one general academic recruitment video and then some specific content for key specialties. We haven't had a hard "no" on academic recruitment accounts, but we still try to discourage them, if academic departments aren't big enough or just don't generate enough content to actively and regularly "feed the beast." We are going to use existing academic accounts and our School of Medicine account to help with this.

Mon, Jun 15 4:36pm · Physician/provider bios database in Platforms, Software, and Tools

Although not specifically tied to social, I couldn't think of better group to ask this question. We have gone between creating our own physician/provider database to to a vendor solution. If others use a vendor solution, do you mind sharing who some of those vendors are or if you had someone create one for you.

Having managed our own in the past, I'm in favor of going with a vendor that already integrates with NRC, etc. It was a nightmare when we did this ourselves. However, our marketing team is finding that the playing field for the isn't very wide (they've only identified 3 vendors). If you use a vendor and are willing to share with us your experience working with them, we'd love to hear it! THANK YOU!

Aug 1, 2019 · Twitter Got a Makeover in Platforms, Software, and Tools

They don't like me either.

Aug 1, 2019 · Social media team structure in Share

Currently our social team is really two FTEs — A coordinator and a strategist, managing three top-level channels across the various social platforms. I direct both Web and social, so we also have a content strategist that contributes to both Web and social. In addition, we use stories, video and photos produced by our marketing and PR teams. I fully agree with Reed and it is my goal to move in this direction for my combined Web and social team. As we've grown, I've tried to hire people into more specialized areas, rather than having several folks that are "jacks of all trades," so to speak.

Feb 19, 2019 · Seeking Telemedicine Innovators for ATA Panel in Give & Get Advice

Sorry, now see your email Greg. I'm forwarding your message on.

Feb 19, 2019 · Seeking Telemedicine Innovators for ATA Panel in Give & Get Advice

@gmatthews, if you want to copy me on this email to Cynthia, I can forward it on too. My email vebencken@ucdavis.edu.

Feb 19, 2019 · Seeking Telemedicine Innovators for ATA Panel in Give & Get Advice

I'll forward this on to a couple of folks here. @gmatthews, what's the best way for them to reach you, since the folks I'm thinking of aren't in this group?

Sep 20, 2018 · Amplifying Your Voice: Podcasting in Medicine

How long have you been doing this (when did you launch your first episode) and which topics have gotten the most engagement?