They don't like me either.
Digitial Communications Director
Currently our social team is really two FTEs — A coordinator and a strategist, managing three top-level channels across the various social platforms. I direct both Web and social, so we also have a content strategist that contributes to both Web and social. In addition, we use stories, video and photos produced by our marketing and PR teams. I fully agree with Reed and it is my goal to move in this direction for my combined Web and social team. As we've grown, I've tried to hire people into more specialized areas, rather than having several folks that are "jacks of all trades," so to speak.
Sep 20, 2018 · Amplifying Your Voice: Podcasting in Medicine
How long have you been doing this (when did you launch your first episode) and which topics have gotten the most engagement?
Hi, Megan. I don't know of any specific research, but we have also heard this. We have recommended using Twitter, rather than Facebook, and existing accounts rather than creating an account specifically for recruitment. I also think that there are better ways to do this, like making sure the program's information is accurate within Doximity, etc.
As you know, the challenge with the residency programs is that it's often the residents or chief residents that want to do this, but then they're often gone within a year or two (since it's not the first and second year residents that are promoting this). The challenge we've had is if the residency director is not the one leading this or isn't fully onboard, the accounts fall apart as soon as a specif social-media active resident moves on. It's definitely a challenge.
We haven’t gotten to that point yet, but we are evaluating our boost strategy to make sure that any post that gets engagement, we’re also able to respond to quickly with boost dollars, if possible. We’re still talking through how we’re going to revise our strategy and tactics in response to the recent changes.