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Aug 2, 2018 · How to Start and Grow a Successful Facebook Patient Support Group

Please send me the community manager mindset guide. Thank you!

Aug 7, 2017 · Digital Strategy - What do you include? in Give & Get Advice

“Like trying to build a better car while driving down the road.” 😉

Jul 31, 2017 · Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

Thanks for the response and that makes perfect sense. The webinar today was wonderful. It was instructive to see how your teams worked together and the planning was carried out. On top of the quality of the work your team shared today, the care shown to the patient, family and donor family was kind, considerate, respectful and so well-attuned to the situation. It felt so authentic and touching. Again, thanks for sharing today!

Jul 31, 2017 · Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

With mental health aspect coming up, did you consider or do any other work after the event about mental illness and depression, treatment options, etc? Or did you let the conversation on line develop and then let that pass?

Jul 31, 2017 · Bringing it All Together: Integrating Earned, Owned and Social Media for Maximum Impact

You mentioned that on social media with negative posts, you considered deleting or hiding posts. What was the criteria for hiding and for deleting?

Apr 13, 2017 · Online Patient Stories: What do you do when the patient passes away? in Give & Get Advice

The reason I am asking is we are asked to remove the patient story by our staff or marketing team when we hear a patient has passed away. However, especially with clinical trials stories, I feel we have been honored that these patients shared their stories with us to spread the message about trials or a special procedure that could help someone else, too… and I feel bad taking down their story. As if they never existed or made that difference to us and others.

Is that nutty? Has anyone else felt this? In my perfect world, I’d like to be able to go back to the family and ask if we can update the story… or we’d create a page to honor those folks who selflessly invited us into their personal healthcare struggle to help tell our story. Obviously, I wouldn’t want to leave the story untouched… or do anything that would cause anyone who loved that person pain.

Thoughts? Opinions? Other practices? Maybe I’m worried about this for nothing?

Thank you! – Marcia

May 25, 2016 · Converting Coverage Into Actions - Search, Social and the News Release in Give & Get Advice

This was an excellent presentation. As we continue to strive to develop how we maximize the resources that both marketing and PR create to engage our audiences, and how we, ourselves, interact to achieve this, this topic was timely and just fantastic information. Learned something new today! Love to have the presentation deck, itself. Thank you!

May 25, 2016 · Converting Coverage Into Actions - Search, Social and the News Release

This was an excellent presentation. As we continue to strive to develop how we maximize the resources that both marketing and PR create to engage our audiences, and how we, ourselves, interact to achieve this, this topic was timely and just fantastic information. Learned something new today! Love to have the presentation deck, itself. Thank you!

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