Very disappointed I can’t make it to this years in my home town, but am pleased to have nominated some colleagues to soak up the juicy Healthcare and Social Media Summit-goodness on my behalf.
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I’m unsure if you’re in Australia or not, but I always find running any medical/healthcare ads extremly difficult as we have to abide by AHPRA advertising guidelines: https://www.ahpra.gov.au/News/2014-02-13-revised-guidelines-code-and-policy.aspx
It can become very tricky territory, especially when you are advertising a patient testimonial.
In saying that though, there are definately ways it can be done.
It’s definitely engaging and creative, but at the end of the day, ideally you want your competitions to be able to provide some insight into your audience / product / or service. Almost use them as an extended piece of market research.
I think it’s funny, but could probably have a little more of a solid objective behind it. If this is the type of content they use to lure new-comers to the page, they need to think about using this type of content consistently moving forward.
PS All I get is ‘We hope you have a…’
Unfortunately no, I haven’t spotted anyone in the healthcare space on it yet. I have heard a little about Figure 1 that is a photo sharing app used by doctors to learn more about unusual cases. I believe it’s popular among healthcare professionals rather than opening up the patient – doctor dialogue.
Is anyone familiar with it?
I apologise in advance for the self-promotion, but I am sharing because I believe this will be a genuinely useful resource for this group.
Each week I am tasked with summarising the top 5 Social Media changes via our #PlatformFive blog, which is published on Fridays in Australia. It’s a very quick summary that can be skimmed over in 10 mins and saves a lot of time bringing you up to speed on the most current features and changes.
Researching for it exposes me to a number of updates across the social media landscape, so it makes sense to share with you all.
Take a look: http://bit.ly/P5Nov27
I’d love you guys to keep an eye out for it and tweet me (@liana_neri) with suggestions, questions, thoughts or feedback.
Thanks, and sorry again for the shameless plug.
Thanks for sharing!
This is one of my worst nightmares, and I’m grateful (touch wood) I have never come across this in the communities I manage. Great work for dealing with it – I imagine it would not have been smooth sailing.
I too would be interested to hear who helped come up with these guidelines – HR, Legal or both? Do they live somewhere on your page permanently now, or is this an internal piece of info you only distribute if flagged?