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Mon, Oct 7 12:00pm · Best Podcast Metrics in Platforms, Software, and Tools

@angela_k_moore – I totally agree with Reed (obviously). We've been noticing that with the new iteration of Apple Podcasting Analytics, we're starting to see more informative results. They now are trying to more accurately report things like unlistened downloads (assuming you download it in the Podcast app on your iPhone), ad skipping, and episode retention rates. But generally it seems that the data is starting to be useful, but they still are focusing heavily on overall downloads as the main KPI. Sigh….we still have a long way to go.

Did you know that the IAB has podcast measuring guidelines? That might of interest to you – check it out here: https://www.iab.com/guidelines/podcast-measurement-guidelines/

Nov 15, 2017 · Can You Hear Me Now? Podcasting to Highlight Your Expertise and Engage Your Audiences

We love it – email or tweet me the link, as I think I am going to start creating a hospital podcast list: chris@chrisboyerllc.com or @chrisboyer

Nov 15, 2017 · Can You Hear Me Now? Podcasting to Highlight Your Expertise and Engage Your Audiences

Creative Commons – http://www.creativecommons.com – it’s a great site. There are a lot of royalty-free music options available online if that doesn’t work out. Just make sure to give credit!

Nov 15, 2017 · Can You Hear Me Now? Podcasting to Highlight Your Expertise and Engage Your Audiences

I love that one – it’s on my top five podcasts that I listen to (at the moment). 😉