This is a great question. Following!
Member has chosen to not make this information public.
I’m interested in hearing the answer to this, too. Currently I provide a very brief quarterly report. It outlines the top three posts on each platform for the quarter, a line graph or two that show engagement rate and followers over time, anything new I’ve implemented over the quarter, and a brief wrap up that might include plans for next quarter or the upcoming year. Nothing super fancy.
Hi, Janet! We recently had wonderful results using Facebook during a small Mumps outbreak. We live in a small, rural area and have a small following on Facebook (~1,030). Our first post reached nearly 40% of our county’s population with 160+ shares, and instigated private conversations with expecting mothers and other family members to address concerns about the safety of pregnant mothers and/or newborn babies. After the initial post, visits to our Facebook page and mumps-related links went up exponentially. It was the perfect way to reach out to a demographic that is hard to reach outside of social media in a rural area. This may be a bit different from what you’re looking for, but let me know if you’d like more information.
You make a very good point, Cynthia.
After spending a considerable amount thinking about this, I’m seeing two potential uses for SM:
1. Share information regarding any immediate changes that could potentially impact the way they receive care. I thought that even though there may be more than just direct patients on our SM channels, it would also keep our advocates and employees informed (among other communication channels, of course).
2. Monitor heavily for patient or employee complaints on SM. Be sure to address these directly and quickly, with prepared responses that highlight *why* these issues are happening, and the importance of these changes. It may not change their mind, but it will let everyone else know that we’re on top of it, and the outcome will be worth the temporary hiccups.
We currently have some extremely segmented and outdated systems that will be infinitely improved with Epic. I truly think that our patients, employees, and associates will be able to tell the difference in their care once the conversion is complete and the bumps are all ironed out.
Am I being too optimistic?
We also have PTO restrictions. I’m hoping we’re not needed to that extent, either, but we shall see.
Love the concept of highlighting IT members as you go through the transition! I agree with you – I’ve seen some great success within our social channels when sharing information regarding delays, outages, or changes that will be coming.
Our current PHR system is very outdated and doesn’t provide a comprehensive view for the patient. I’m excited to showcase MyChart to our patients, but am trying not to be *too* eager.
We’re having a few follow-up meetings in the next month or so to discuss how SM plays into the whole package.
We’re just beginning our EHR transition process to Epic/Lawson. I’d love some feedback on how other organizations have handled this change via social channels. Any tips, things that worked well, things that didn’t work?