Really, the design and social team shouldn’t be separate – anything they create for the rest of the media platforms should be easy to save out into a PNG so you’re supporting the offline work. “Social media is most effective when it is built on top of real activity” is one of my favourite quotes. It should be a ‘digital extension’, not a whole different set of creative.
But the reality of your setup, and getting that across can be challenging, so in the meantime here’s an idea that works for us.
We have lots of non-designers – 650 researchers to be exact & 4 partners each with different brands – keeping any kind of brand in tact can be challenging when nobody else has photoshop or InDesign. Powerpoint isn’t a good tool for designing graphics as the filesize and the quality can look terrible & there’s not much layout control.
And then there was Google Drawing…. *insert harps & angel music* :p
I have made a bunch of templates for our most common graphic requirements which are TV screens around our building, and social media tiles/graphics/postcards.
I’m using a term which I picked up at the MAYO clinic here in Australia last year from Hootsuite’s Simon who called our role the ‘Digital Concierge’, and I think these tools let me serve that purpose.
Here’s an example of our LCD screen templates using Google Drawing: https://drive.google.com/folderview?id=0B3MmqZpt76yJaWEwb3RnQnJnNFE&usp=sharing
Here’s 2 examples of social media templates using Google Slides: https://drive.google.com/folderview?id=0B3MmqZpt76yJNndFYjdFU3JhTHc&usp=sharing
Slides is just like powerpoint only has more design control, multiple pages, editable sizes etc.
Drawing is like corel draw or a limited adobe illustrator, single ‘artboard’ of an editable size.
For each you can set the size by going to the File menu –> Page setup
To save as a png, pdf or many other file types go to the File menu –> Download as –> then select file type
I’ve attached a couple of PNG examples.
If your designer can help you setup some approved templates, then you should be able to follow their guidelines but manage the work yourself.
Hope that helps 🙂