I do a weekly "HealthLink on Air" podcast for Upstate Medical University in Syracuse (www.upstate.edu/healthlinkonair) and one resource that helped me, particularly in building confidence, was the NPR book "Sound Reporting — The NPR Guide to Audio Journalism and Production" by Jonathan Kern. Another good resource has been "Creating Powerful Radio — Getting, Keeping & Growing Audiences" by Valerie Geller. I had 25 years experience as a newspaper journalist covering health but no experience conducting radio interviews when I joined the medical university's marketing department.
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May 23, 2019 · Ask Lee Aase (Almost) Anything
I'm curious about the Mayo Clinic's practice in terms of respecting patient privacy while promoting things on social media. Do you obtain signatures from everyone who appears in a photo, for instance?