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Dec 23, 2019 · Do you say “Physicians” or “Providers”? in Give & Get Advice

We distinguish "physicians, providers, and staff." It's not for the benefit of the physicians, but because in the perception of some patients, "physicians" has more weight than "providers." Our communications colleagues for our physicians also prefer "physicians" to "doctors." I assume it's to emphasize that they are MDs (and other clinical degrees) and not just PhDs.

Dec 5, 2019 · Unofficial FB pages must be merged with verified page or claimed in Give & Get Advice

Good suggestion. I'll give it a try. Thanks!

Dec 4, 2019 · Unofficial FB pages must be merged with verified page or claimed in Give & Get Advice

Rory, easier said than done. I administer more than 20 pages and when I type in the name of the page I'd like to merge, it doesn't appear in the drop down because my other pages fill the list (10 max). As usual, Facebook doesn't provide the best UI.

Nov 26, 2019 · How important are Facebook ratings? in Give & Get Advice

For now, we are keeping ratings on our Facebook pages. I value the opportunity to gather reviews and track them according to categories such as "wait time in office" and "staff interaction." I have a spreadsheet setup for this purpose alone. (I don't track reviews with no text and only star ratings. I see no value in those.) It allows for service recovery and feedback regarding new processes around initiatives (seasonal flu shots clinics) or sore points at specific locations. Right now, our star ratings are 3.9 and up so we have no problem keeping them. Should they spin out of control downward due to a crisis, then yes, I might consider turning them off temporarily.

Nov 19, 2019 · Unofficial FB pages must be merged with verified page or claimed in Give & Get Advice

Occasionally, it's good practice to search for unofficial versions of your business locations on Facebook. I'm used to being able to merge these unofficial pages into my claimed official pages. For some reason it's changed. Now, you must have a verified page to do so. (We just lost our gray verification badge.) So the option I have when clicking on "Is this your business?" is only to claim and verify this unofficial page. I suppose I could report the page, but I don't think they would qualify as spam or harmful pages. I suppose I could attempt to claim the page and hopefully, I have the option to merge it with the official page later, but when you're talking about multiple unofficial pages and dealing with the phone/document verification process for each location, it doesn't make sense for us. Anyone else finding this a hassle?

Oct 15, 2019 · The quest for the gray badge. in Give & Get Advice

Dan. I took a look and it appears you have all the correct information. It may not be offered in your area for some reason.

Oct 15, 2019 · Report: The Best Healthcare Social Media for 2020 in Strategy, Policy & Best Practices

Beth, yes I've heard the same. However, when I see a post that is performing well organically, I will boost it. I don't see a problem with that. If I have a post that I have plans to put money behind in order to promote something, then I will use the ad manager to fine tune its settings.

Oct 11, 2019 · Report: The Best Healthcare Social Media for 2020 in Strategy, Policy & Best Practices

Thanks, Dan. I think it's refreshing to see a report and discussion — outside of the Mayo Clinic Social Media Network — focused on our particular industry. The measurements that were the ranking criteria were good to know: audience, engagement, engagement rate/post, and total posts. I appreciated the examples of what "top" hospitals were doing that led to their success. (Yes, congratulations, @moniquet!) In practice, I've already implemented pre-populated questions in Facebook Messenger and will consider aggregating news content from outside sources to Facebook instead of just Twitter.