As Marie said Symplur Signals is great to work with. Here is a link to the #gyncsm chat I moderate.
3 days ago
Been thinking about this in light of being a moderator of an online twitter community. You are right about impressions and that number will depend on how many followers you have . More followers = more impressions . Whether or not that many people actually see and read a tweet is another story.
As for why to be on Twitter, I think that depends on your organization's mission. Our community's mission on Twitter is to provide information and support to those diagnosed with a gyn cancer and to allow their health care providers to understand the experience of their patients . We have patients reach out to us about clinical trials and when they are trying to understand new drug approvals. Those running trials reach out to us to share information about their trials – usually for rare cancers. Patients may be willing to travel to places offering trials so sharing trial information on Twitter and within cancer communities might improve the diversity and geographic distribution in a center's trial.
Providing reliable and accurate information to those diagnosed with cancer as well as places to get support in real life is important too for patients. We have found through the years in our community surveys that information patients/ caregivers have learned through our tweets and chats has impacted how they advocate for themselves. Docs and other healthcare providers have said they have changed how they practice because of the needs of patients they learned in our chats.
I know we are not reaching everyone dx with a gyn cancer but I believe the time Christina and put in to the community is valuable to those that we do reach.
I don't usually look at my personal twitter account analytics.
My engagement rate for the last 28 days was 1.7%. Yet there are individual tweets as high as 3.7% . I get an avg of 4 retweets per day and 17 likes per day. In looking at which tweets were the highest engagement they were all related to cancer research study results or presentations.
When I looked at a recent tweet ( on an ASCO guideline) I found the total engagements were 73. Which I think is a good number for one tweet. So I went to see how they calculate engagement rates-
"To calculate an engagement rate, we total the engagements (likes + comments + retweets etc) across all of the influencers posts on a particular profile (e.g. Instagram profile) then divide by the total number of followers and divide that by the number of posts (to get the per post average)."
So I like looking at individual tweets and engagement as a better guide to how you are interacting with others.
Where did you find views – or do you mean impressions?
Thanks for the flow chart and for the additional comments here. As an individual on Twitter I follow your "misguided "branch when folks comment or post with unsubstantiated claims regarding miracle cancer treatments.
Wed, Jan 8 8:13am
Good advice. Now to find the time to go in and actually perform the checks.
I agree with Saadia I like how you showed both sides.
Personally I didn't see anything wrong with the commercial. I did say I wish I had a home like that one.
I can remember past commercials about husbands getting a washing machine or vacuum for their wives.
If a woman who loves to cook asks and gets an Insta-pot for the holidays and the commercial shows her the next year having dinner with family and talking about how great the pot was , will that be criticized too? ( I know the Instapot is not as expensive.)
I'm not a marketing expert but if they held a focus group with the market segment that buys the product and it was a success. And they run the commercial and people in the market segment they were targeting continue to buy the product regardless of the "controversy" does it matter who they test the commercial with?
If we switched the roles and the husband got the Peloton from his wife would there still be a controversy?
Would love to hear comments.
PS I don't need to buy a Peloton I live in a community with a fitness center I can use and pay for it with my HOA fees. But I did own a recombinant bike about 10 years ago.