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Tue, Nov 19 10:36am · Multiple Social Accounts for Hospital Campuses in Give & Get Advice

Hey Jess! I'm wrangling in some Pages now and I just looked at your Page and location Pages. I noticed not every primary Page post gets shared on your locations. Do you select one post per day? How do you determine what goes out to everything and what stays on your primary Page? Do you ever publish a post to only a location?

Thu, Nov 14 5:05pm · How important are Facebook ratings? in Give & Get Advice

Hey guys! If you haven’t heard, I just moved to Nemours Children’s Health System to be the social media marketing manager. I’ll remain connected to everyone here, though, and am now a member of the MCSMN External Advisory Board. I’ve inherited over 30 Facebook Pages and I’m planning to consolidate. Some will be deleted. Some will be merged into the main Nemours Page. These Pages that will be merged have ratings that will be lost once the merge occurs. The current owners place a lot of weight on those ratings and don’t want to lose them, which I understand to an extent. But honestly, as a mom, I’m not going to base where I take my child for specialty care on Facebook ratings. At Mayo Clinic, ratings are turned off. Does your Page have ratings turned on? If so, how important are they to your org?

Tue, Oct 29 9:24am · New #MCSMN Bronze Fellow: Olga Schibli

New Bronze Fellow Olga Schibli (left) with Gold Fellow Katherine Y. Brown, Ed.D.

Congratulations to Olga Schibli, research fellow and head of postgraduate programs on healthcare management at the University of Applied Sciences and Arts – Northwestern Switzerland, on becoming a Bronze Fellow!

Olga participated in a 2017 Social Media Residency and set out to create a comprehensive social media strategy for Solothurner Spitäler AG (soH), a group of hospitals in the Canton of Solothurn (one of 26 Swiss cantons, which are broadly equivalent to states). In 2012, the hospitals were merged in one company under the title “Solothurnerspitäler AG” (soH). Olga provided free consultative services for the purposes of this research.

See Olga’s Bronze Fellow Submission.

The hospitals have several issues to overcome:

  • Low awareness of corporate identity
  • Lack of effective communication about medical services on social media
  • Outmigration of patients
  • Lack of internal communication about social media strategy
  • No organized patient community

After conducting comprehensive research, including patient surveys, Olga drafted a cohesive strategy for soH to build their social media following and increase awareness. Data collection and measurement will be complete in December 2019.

Please join us in welcoming Olga to the Bronze Fellow circle!

The #MCSMN Social Media Fellows program builds on our Social Media Residency program and provides a structured path and guidance for developing and executing social media plans for health-related purposes.

Tue, Oct 1 12:55pm · LinkedIn Profiles for Docs in Give & Get Advice

Our LinkedIn module within the Social for Healthcare Certificate goes through the process. You can view the transcript for each slide by clicking "Notes" in the top right corner.

· Facebook Live vs. YouTube: Which One Increased HubSpot Views by 58%

Over the past year, a team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Here, they explain which one worked better for them.

· Facebook Live vs. YouTube: Which One Increased HubSpot Views by 58%

Over the past year, a team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Here, they explain which one worked better for them.

· How to Choose the Perfect Instagram Username

Finding perfect Instagram usernames (that are still available) can be tough!

And as more people use Instagram to search for brands and products than ever before, it’s essential that your account is easy to find — and one to remember.

In this blog post, Later reveals tips to help you choose the best Instagram username for your brand, plus everything you need to know before you make the big switch!