We opened access for the last 5+ years at my former health system and worked closely with HR. We incorporated training into new hire orientation and annual online training, and trained leadership as well. We created opportunities to use social media at work such as sharing organizational moments while attending work events (employee awards, major org. announcements) with selfie stations, hashtag signs, etc. We posted public tweets on our digital signage. Our CEO, VPs and nursing leaders were also active on social as part of our thought leadership strategy. We trained a few physicians and designated super users who participated in live FB chats, video Q&A, blogging, tweet chats, etc. These efforts built upon one another over time and created a positive environment for use of social that directly benefitted our recruitment efforts, employee engagement and brand visibility. It wasn't easy and there were early concerns, but worth the effort to push forward.