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May 6, 2014 · Personal Branding in Social Media

Is there a resource on the network for how to go back and start establishing my social media brand (or how to update usernames and/or personal URLs)? Or is this even possible once accounts are created and somewhat established? I created many of my soical media accounts without thinking about a personal soical media brand, for example, I created my Facebook page back in college, when you still needed an edu address to join, but I just recently created a Twitter account. Thank you.

May 6, 2014 · Mayo Clinic Social Media ROI Case Studies

The current focus of my work is internal communications. Our Public Affairs department has multiple self-service tools on our intranet site, e.g., flyer templates, a digital signage request form and a weekly announcements request form. Even with these self-serve tools our staff spends a lot of time explaning to people where they are and how to use them. I believe we could measure improved effectiveness and efficiency of creating several videos that walked people through how to use the tools.

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