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Mar 22, 2016 · Data to show need of a casual Social Media Voice for Medical Profs in Give & Get Advice

I’m trying to find data/make a case for the more casual social media “voice” – for a medical professional audience.

Do you have some go-to research/data that you use for the very scientific/academic physician decision makers here at Mayo Clinic? My physician-lead is open and supportive of my efforts, but the “voice” I’d like to use for a section in our CIM Community is much more casual and less formal. He would like to see data that shows that our audience finds that valuable and reads it – anyone willing to share something they’ve used?

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