I totally agree with you and even if the millenials don’t jump ship from Snapchat, I think it allows for a deeper, more personal level of engagement with your existing Insta audience. Personally, most of my friends are on Insta but NOT on Snapchat (and doubt they ever will be given our more “mature” age group ), so I’m thilled to have this feature on Insta. My insta network has been quick to adopt it!
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I use and love Pinterest for personal interests (and frankly, spend way too much time on it!) I was just thinking yesterday about possible ways in which healthcare organizations might be able to use it (perhaps “pinning” healthy resources, recipes, wellness tips, etc.) It will be interesting to see how it evolves. I’d love to hear others thoughts/ideas on this.
I’m very intrigued by Google+ and have played with it some, but am a bit overwhelmed by the thought of managing yet another social networking platform. I’m taking it slow! Thank goodness for the Google+ how-to articles and tips that are beginning to surface.
We just launched a “Closed” Facebook Group and will begin testing it as an internal communication tool for one of our clinical initiative project groups. Have you tried, or are you currently using, Facebook Groups for internal/employee communications? I’d love your thougts and feedback based on your experience.
If you’re interested in learning more about Facebook Groups for employee communications, here is a link to a great case study I recently came across:
Ann, we recently had a similar issue pop up in one of our hospitals. A patient used their camera phone to film a video “documentary” of their experience while in the ER (minor injury). I haven’t seen it yet. Apparently, it was well done and positive in tone, but it’s raised concerns about privacy issues and what is sure to become a growing trend as more and more people use their smartphone cameras to document EVERYTHING. Curious how other hospitals/ organizations have handled this issue.
Hi Jamie… I agree that business cards and token “rewards” are not going to drive engagement. I do think these tools could provide value in supporting and augmenting our employee outreach efforts.
For example, we’ve started to send out a monthly communiction “brief” via email to highlight and direct employees to new blog content. It’s been very successful. After our latest communication, a couple of nurse managers/educators contacted me and requested printed materials and handouts that they could bring to learning faires and training events to help educate RNs about these new online resources. It would be handy to have printed business cards avaialable with our blog urls to answer the “How do I find that blog again?” questions and help direct people to the blogs.
Otherwise, as you’ve pointed out…interesting, valuable, and engaging content is still king! : )
Wow! Thanks to all for your great responses and insights. To help clarify some of the questions that came up, I’m primarily responsible for internal employee communications around some clinical and cultural initiatives that we’ve implemented in our region, which includes 7 hospitals. The social channels I referenced include 3 blogs which reside on our intranet(SharePoint)and are not public facing. We’ve introduced social/interactive tools internally to help reinforce our commitment to creating transparency and open communication about patient care and safety within and across patient care units, and to (ideally) help spread patient care best practices throughout our region. (Silo busters! : ) )
One of the challenges is the fact that our intranet is not accessible to employees from home, so it doesn’t really provide employees with 24/7 access. Oftentimes, bedside staff simply don’t have the time (or feel guilty) to log on and read blog posts and watch videos while they’re at work. I think that will change as we continue to provide helpful content/resources and foster a culture that understands the value of these tools internally. I love the business cards, bookmarks and trinkets ideas to help create a link between the real world and virtual world. My mind is swirling with ideas!
Also, I should note…on the public facing side, our system has a robust social media presence and, as some have noted, many of our biggest fans are employees! Thanks again…I look forward to continuing the conversation.