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Sep 13, 2019 · Conferences? in Give & Get Advice

Me either. Would be curious about it. Given that FB/Insta is the 800-pound gorilla, might be worthwhile.

Sep 13, 2019 · Conferences? in Give & Get Advice

Of the bunch, I really like HCIC and HMPS. I haven't been to SXSW but would love to go! I'm becoming more interested in events that are not social media-specific (Mayo meeting aside, of course). As social matures, it needs to be an integrated part of your strategy. But it depends really on what you're looking for. If it's social media-specific insights and tactics, you'll get more of that at a social-specific event.

Sep 13, 2019 · Conferences? in Give & Get Advice

I've heard good things about Social Media Marketing World, Social Media Strategies and Social Fresh. I attend the Social Shakeup a few years ago and found it very strong. INBOUND is another one I've heard good things about. And of course, the Mayo annual conference.

Feb 19, 2019 · Seeking Telemedicine Innovators for ATA Panel in Give & Get Advice

@gmatthews Would you send me an email, suitable for forwarding, with the details? I don't know anyone off hand but know someone I can ask. Email is cynthia.manley@vumc.org

Feb 18, 2019 · Crisis Communication on Social Media in Give & Get Advice

Social media definitely should be a part of your crisis planning and all should be monitored. It could be a great way to channel questions proactively. For instance, you could post to your website and ask media covering the situation to direct people to your FB page. Callers could be told to go to that page for updates. For a situation like flooding in a community, I would emphasize what you are doing to respond and keep the residents safe and comfortable; e.g., I wouldn't post photos of the flooding — that's "breaking into jail," in PR-speak — but photos of the safe, warm, entertained residents would be awesome. Things to help inform and reassure families and the public, not fuel anxiety. You must also consider how each platform works in a crisis — for example, I wouldn't rely on any social platform to get the message out on its own because algorithms make things tricky in terms of reach. Depending on the goal, you may need to consider paid media support to get out a message — for example, in 2017, we were the victim of phony eclipse glasses and were trying to recall them or at laest alert folks not to use them. We included paid media as part of our response plan to demonstrate that we did all we could to reach as many people as possible. As always, it depends on your goal and each situation is different.

Dec 17, 2018 · Instagram Influencer List in Give & Get Advice

Again, all roads lead to Nashville @drkatherineybrown! @drjlozada I'll connect you separately to Leah Short, who runs social at our SOM

Jun 14, 2018 · Someone buying bot-likes for our Twitter account -- help! in Give & Get Advice

I so appreciate the support. Reed's comment below is spot on. This is so sensitive.