You make a great point! Thanks for sharing, Eileen!
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Is your organization taking part in the Facebook and Instagram ads boycott? Many big brands (Ben & Jerry's, Patagonia, Upwork) have already joined. I haven't seen any healthcare organizations discuss publicly if they are joining the boycott. I am seriously considering recommending for a pause in Facebook and Instagram ad spend at our org, and I'd love to hear how others are thinking this through.
Thanks for taking the time to review our Twitter account and for providing such detailed feedback! I really appreciate it! Our Twitter used to be run by Dr. Chris Carroll, medical director for pediatric critical care. We definitely could do more to collaborate with providers and amplify our team members who are active on Twitter.
Hi! I oversee social media for Connecticut Children's. We've seen a drop in our followers on Twitter (https://twitter.com/ctchildrens) for the past several weeks. We usually don't see major increases or decreases on Twitter. Has your organization seen drops in your follower count on Twitter?
At first, I was inclined to think the drop could be Twitter removing bot accounts, but with the consistent weekly drops (somewhere between 10-20 lost followers per week), I'm thinking it may be something we're doing (or not doing). Twitter hasn't been a high priority social platform for us for a while. We've had mediocre or poor engagement for years, but we're only seeing the drops in followers now.
Thu, Jun 4 7:27am · Is Your Organization Posting During #BlackOutTuesday? in Give & Get Advice
We paused posting yesterday, and we are being very intentional with what we post for the remainder of the week. We've determined that for the next few days content must fall into the buckets of: furthering discussion around racial inequality and social justice OR urgent information about operations resumption.
Wed, Jun 3 4:47pm · Is Your Organization Posting During #BlackOutTuesday? in Give & Get Advice
Thanks everyone for sharing! I really appreciate it!
Tue, Jun 2 7:43am · Is Your Organization Posting During #BlackOutTuesday? in Give & Get Advice
At Connecticut Children's, we just posted a blog about discussing racial inequality and social justice with kids (https://www.connecticutchildrens.org/developmental-pediatrics/discussing-racial-inequality-and-social-justice-with-children/). We'll be posting that on social today, but otherwise likely taking a break for a bit.