Thanks Lauryn, this is very helpful! In terms of best practices, I meant both creating content and posting on each platform and, at a larger level, for a non-profit healthcare organization's presence on social overall. So your input was very helpful and much appreciated!
Member has chosen to not make this information public.
I'm brand new to this discussion forum but have found this thread to be very informative. Our communications department supports a taxing district's health care system in FL. We currently have basic social media accounts set up through our comms department (Instagram, Twitter, Facebook, LinkedIn and a couple of others). We are now looking to establish "best practices" regarding social media for non-profit health care entities like ours. I was wondering if anyone had worked with social media consultants or consulting firms in the past to (1) establish "best practices" for your organization and/or (2) help move social media platforms from basic to more engaging and patient-focused/friendly? If so, any recommendations on consultants or consulting firms you've worked with in the past would be much appreciated!