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Wed, Sep 4 7:44pm · How hospital moments can elevate your brand story

A thoughtful response, Matthew. I agree that healthcare marketers and communicators have a responsibility to tell these stories in a sensitive, appropriate manner. The ethics of publishing a story, video, or moment must also inform the decisions we make at every level. Often, I find that the patients we work with are enthusiastic about sharing. The experience for them can be cathartic, and can help connect them with communities, resources, and support networks they didn't know existed.

I also agree that physician stories are powerful. I enjoy asking physicians why they are so passionate about their work, because their answers are invariably personal, complex and fascinating. Their voices are a profound and absolutely necessary narrative in the healthcare conversation.

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