Greetings! I'm a recent new member of the group. I'm the social media coordinator for Navicent Health, handling messaging and curation of social media content for the entire healthcare system. Before coming here about two years ago, I handled social media within the motorsports marketing side of things and have a traditional journalism background. Looking forward to continuing to gain more insight from the group!
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The biggest key is obviously HIPAA / PHI and also if another consent is required from an employee name/photo to be used. To maybe make the content more robust, we at times will have employee convey info from their post and we will repurpose/tweak it.
Any private group in our organization comes with a provision that someone from Corporate Communications must be an admin – it's there for both emergency situations and if we need to step in and police anything as well.
We have a separate internal social network that’s leveraged for internal communications. For public social channels, staff showing up in postings and being noted by their network is huge for engagement.