I love a good flow chart with making decisions! This is actually such an interesting approach. Thanks for sharing.
Communications and Digital Specialist
I am a
From what I know, we can actually create our newsletter through out website's backend and send it out to our patients with a link and subscription. I think we are hoping to make that subscription option on our page available to the public when our next one rolls out.
Maybe see if your website's programming allows that.
I think it depends on each organization really. We prioritize and treat our physicians and mid-levels with the same respect in marketing, even if they are just part time. I don't believe (from my perspective) we have any physicians or mid levels that don't like the word provider. We provide trusted, quality medical care. I don't believe they see it as they are providing a service, as if they were a robot.
And even if someone is not trying to create that bait and switch scheme, it sometimes is just easier marketing and organization wide. Like @bethdavidson said, having to create pieces that had physicians, then ARNP, then PA-C, then other mid-levels would be a lot of time not only for the marketing team but even the patients. This is one less step for them and us.
We use the word providers because we have medical providers that are not just physicians. We have people with titles of PA-C, ARNP and other titles that are also considered medical providers.
This also deter someone less willing to get medical attention from that provider just because the word physician isn't attached to their name.
I think we definitely use our Facebook ratings or recommendations to see how we can help any patients that might need to speak with patient relations or with navigating our system whether its socials, calling a service or anything on our website. Our communities are HEAVILY interactive on Facebook compared to anything else, so I think we use Facebook a lot for our evaluations as well.
This has been an interesting thing to watch make its way through social media and I definitely agree – if you are going to be controversial, do it and own it.
I feel like a good organization with controversial marketing is Truth: https://www.thetruth.com/the-facts?gclsrc=aw.ds. They are an organization that is working to create messages to stop young, teen smoking/smoking all together. You've probably seen their commercials — there is one where someone goes into a gas station and after paying for their cigarettes, the cashier says it's not enough payment, and so the customer them a tooth — stating the health effects of smoking has a higher price than just money.
Some of their messages have been seen as "controversial," graphic or dramatic — but that is the point of their marketing and they do it VERY well. That is also their intent, which is why they do it so well.