Our approach this year is two-fold. We're recognizing employees internally, having some local food trucks on the campus during the week and all employees have also been entered into a drawing for gift baskets created by our gift shop each day during May. But we're also going to flip the script. The hospital is going to thank our community for the support that they've shown us throughout the COVID response. We've been working to create a video for our social channels and are reaching out to thank those who've provided support.
Marketing Communications Manager
Fri, May 8 9:00am · National Hospital Week - What are your plans for this year? in Give & Get Advice
I like what Virginia Mason has done with their careers page. We've done something similar on ours at https://www.lmh.org/careers. We're clear that you can find jobs for physicians in one dedicated section and for other opportunities by clicking in our callout.
Our health system also blocks social for most of the teams except for Marketing and Senior Leadership. We also don't allow individual clinics to have their own social accounts, with two exceptions. We acquired one clinic who already had a presence on Facebook and Twitter (though they're now only on Facebook) and we're piloting with another clinic to see how they do with it.
We're happy to share relevant, appropriate information from our clinics and providers on our main channels but getting them to share can be a tall order sometimes.
I've been having a ton of fun trying to get the grey badge for our health system. We changed our corporate identity a little over a year ago and are now doing business as LMH Health, but our legal name is still Lawrence Memorial Hospital. Someday I will wear them down and they'll give me the checkmark!
We're a very small social team – a team of 2. I was hired last year as the Social Media Specialist but was promoted to manage our internal communications earlier this year. I help manage our social presence, along with our new SM specialist.
Great question @DanHinmon. There are so many things they offer. The support is AMAZING. We have bi-weekly touchbases, we do quarterly stat calls on our website health…there's too much to name. We licensed the site, which comes with a certain level of support, but we bought additional support hours too.
When we were going through our redesign process, Geonetric was there for us every step of the way. Some of their specialists even came to LMH Health and led a two-day writing workshop for our staff.
I can't say enough great things about the work they've done and the support they continue to provide for us! If anyone would like more information about our experience, feel free to reach out to Darren Moore, our Digital Content and Brand Manager. You can reach him at 785-505-2935 or at email@example.com. He'd be happy to talk to you.
We've had an amazing experience with Geonetric. We launched our website redesign in April 2019 and couldn't be any happier with our experience. I find the CMS fairly easy to navigate and their support has been more than I could've hoped for. If you'd like to see our redesign, visit http://www.lmh.org.