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Posts (5)

Fri, Feb 7 12:22pm

The white space tip is my #1. I'm currently reading "White Space is Not Your Enemy" by Rebecca Hagen and Kim Golombisky and find it useful. (http://whitespacedesignbook.com/)

Tue, Jan 28 11:45am

Even if actively participating on TikTok is not on your roadmap, it'd be a good idea to capture your organization's TikTok handles now.

Dec 10, 2019 · Media Monitoring in Give & Get Advice

We just discontinued our Meltwater contract. I enjoyed using Nuvi and would return to it in a crisis–it finds mentions others don't. We only used these systems for listening, though, not PR distribution.

Nov 4, 2019 · What do you use to send patient e-newsletters? in Platforms, Software, and Tools

EMMA aka myEMMA has more functionality. It offers heatmapping so we can see how readers interact with the emails, and more design options. iContact is older and has some unfortunate quirks, like not being able to change the color of bullet points to match colorful text. (You have to HTML code special characters to get "bullet points" that match.) I'll have more info on the benefits of EMMA. One advantage is that it's owned by Campaign Monitor, a more robust email solution. While the Campaign Monitor product is out of our price range, knowing the same company is backing up our email solution provides added confidence in the product.

Nov 1, 2019 · What do you use to send patient e-newsletters? in Platforms, Software, and Tools

We're moving away from iContact to myEMMA.com this month.