The white space tip is my #1. I'm currently reading "White Space is Not Your Enemy" by Rebecca Hagen and Kim Golombisky and find it useful. (http://whitespacedesignbook.com/)
Member has chosen to not make this information public.
Fri, Feb 7 12:22pm
Tue, Jan 28 11:45am
Even if actively participating on TikTok is not on your roadmap, it'd be a good idea to capture your organization's TikTok handles now.
EMMA aka myEMMA has more functionality. It offers heatmapping so we can see how readers interact with the emails, and more design options. iContact is older and has some unfortunate quirks, like not being able to change the color of bullet points to match colorful text. (You have to HTML code special characters to get "bullet points" that match.) I'll have more info on the benefits of EMMA. One advantage is that it's owned by Campaign Monitor, a more robust email solution. While the Campaign Monitor product is out of our price range, knowing the same company is backing up our email solution provides added confidence in the product.