@matthewrehrl @DanHinmon some really great gems there! Thanks so much for breaking it down – this is definitely going to keep me busy in my first few months! I'll be sure to start with the strategy involving the CEO, COO & CMO as well. Thanks Dan for pointing me to the resources – some great content in there! Looking at other private hospitals' social media presence here in the UK (where our National Health Service – NHS – account for a huge portion of healthcare, and private hospitals operate very much in the elective arena or where waiting lists are too long) there doesn't seem to be as much an emphasis on social media playing a part in marketing as some of the more traditional methods. Really refreshing to see places like Mayo & Cleveland really pushing the boundaries with using social media and showing the rest of us how it's done.
I suspect content creation for IVF differentiators will go down well, especially as the service is moving to a new dedicated premises later this year – this definitely resonates with me along with the closed group community – I currently work at a musculoskeletal clinic and have had great success getting one of our clinicians to manage a social community around their speciality. I'll be sure to keep an eye out for any talented doctors in this area.