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Tue, Jun 25 2:08pm · Top priorities to leverage the power of social media in Strategy, Policy & Best Practices

@matthewrehrl @DanHinmon some really great gems there! Thanks so much for breaking it down – this is definitely going to keep me busy in my first few months! I'll be sure to start with the strategy involving the CEO, COO & CMO as well. Thanks Dan for pointing me to the resources – some great content in there! Looking at other private hospitals' social media presence here in the UK (where our National Health Service – NHS – account for a huge portion of healthcare, and private hospitals operate very much in the elective arena or where waiting lists are too long) there doesn't seem to be as much an emphasis on social media playing a part in marketing as some of the more traditional methods. Really refreshing to see places like Mayo & Cleveland really pushing the boundaries with using social media and showing the rest of us how it's done.

I suspect content creation for IVF differentiators will go down well, especially as the service is moving to a new dedicated premises later this year – this definitely resonates with me along with the closed group community – I currently work at a musculoskeletal clinic and have had great success getting one of our clinicians to manage a social community around their speciality. I'll be sure to keep an eye out for any talented doctors in this area.

@angela_k_moore @alyssageisler @lbachelder if you can share any insights from your experience that would be fantastic.

Tue, Jun 25 6:44am · Top priorities to leverage the power of social media in Strategy, Policy & Best Practices

Hi Matthew, Thanks for the point on the website – I’m sure there’s more that can be done to improve it. The group’s mission is to advance, promote and maintain health and healthcare and prevent, relieve and cure sickness and ill health. I would imagine the priority at the moment would be more patients. Once the website is optimised and effective how would be best to use social media to drive people to our website? Do I focus on creating content and increasing post frequency, focus on increasing followers, improve post engagement or something else?

Mon, Jun 24 2:26pm · Top priorities to leverage the power of social media in Strategy, Policy & Best Practices

Hello from the UK.

I’m about to start a new job at a reputable private hospital group as Marketing Manager at one of their smaller hospitals (30 beds, specialising in fertility treatments, orthopaedics, and ophthalmology amongst others).

The hospital’s social media presence is mostly limited to Facebook, with approx 250 followers and little to no engagement with their posts that are posted roughly 3 times a week.

What would you recommend my 3 top priorities should be to leverage the power of social media when I start my new role?

Thanks.